 Tara has a free class or actually she has a one hour webinar that she has taught before she wants to reteach it really is a great introduction. For people into her body of work her point of view, how she thinks about how she does the transformation with her clients, and that way people are. Yeah, they understand, ah, okay, this is why you believe this this is these are the kind of overall steps. So, Tara, you've taught it before you're thinking about putting it as a free thing on your site, and your question is okay after people watch this, what should the follow up be. So, so I want to actually first challenge whether it should just be a free thing on the site, let me explain is that. First of all, I think it's, I think there's value to I mean it's one hour long it's not a sales pitch. It's not like a lot of free webinars so called are like, it's might be one hour long it's like the person praising themselves talking about their own credibility for like 20 minutes, and then they have, you know, 20 minutes of content barely. That's really setting up for the 20 minutes sales pitch. Yours is not like that. So yours is how much of the one hour is actual teaching that you feel like is adds value to to them. Yeah, that's a really good great question so I literally I probably have like 60 slides. Wow, so it really so yeah I mean, I'm going to say three of them. That's like, do you want to go like here's some testimonials super quick. So, that's do you want to go deeper and then yeah, I did a slide. Interesting. I love to work with. I always say 5% is completely reasonable for any webinar to sell the next thing 5% 10% also is fine. 15 to 20% it goes a little bit more than I'd like but it's it's probably okay in some situations. 5% of a one hour webinar would be something like three minutes five to 10% would be three to six minutes basically, and you have basically, you know, yeah three three out of 60 sides is literally 5% right so I'm going to say so first of all, when somebody comes to your website, they don't know your work well yet. Are they going to sit through a one hour webinar. I don't think so in most cases, unless they are interested enough to pay for it. What should they see instead for free. In my opinion what they should see instead for free is the quickest thing that gets them interested in the next step. Now, ideally when I say the quickest thing. Ideally, there would be some really cool infographic or chart that goes. Oh my gosh. Wow. In one picture. I don't even have to read a long article or watch a, you know, 15 minute video. I get it. I get why this woman. I understand why this my friend told me about this woman, you know, like, why, why I came across this website I'm so glad I did. Now, even I don't have a cool, I do, I kind of have a graphic like this but it's. So what I do is, because I've been lazy about creating graphics cool but I'm saying that because Tara you actually have created a graphic. I have. Yeah, that's why I mentioned that. Okay, so you might like if I were if I were your marketing manager I would say Tara. That's going to be like the first thing they see when they come to our work and maybe maybe there's a, you know, anyway, I don't want to talk about website structure right now but basically the the idea still is the first piece of content they consume what should it be. I have a graphic that's cool that that goes makes people go, whoa, that makes a lot of sense I never thought of it that way or wow that some rises. Some of the things I've been learning this is interesting. Or, you know, that'd be great. Now, for people like me who are who have been lazy about creating graphics the next best thing I can do is my best articles. So, as you know, when you come to my website. When you come to my website. You know, there's really well there's one minute video which gives me a sense of my energy, which I think is a good idea. And then they just basically go what am I interested in? I'm interested in marketing. Okay, great. Okay, top articles. Great. Okay, I'm going to click on this. I'm going to read this. First of all, this is already kind of a confronting idea really. I thought I should be so important. Oh, wow, I've seen this stuff. There's a secret. Oh, wow, this is interesting. Now to be honest with you this this article is a little long. That's not it's not bad it's not it's not too long actually to be honest right. It's not so bad it's not like a 1500 2000 word 3000 word article like a lot of, like, you know, like post art. So, okay. So, so either like great image, you know that's controversial but inviting of the people you're trying to reach or a summary image, or a one minute, two minute, three minute video that's really entertaining minds not that entertaining but at least, you know, a lot of people come on my website I've already heard of me so that's kind of the people I'm trying to reach the people if people haven't heard of you yet, who come to your website, then you that image is a great idea or articles, your best article. And, and so what do you do with that webinar that you know that you proudly put together and I agree you should be proud of it. I'm going to get into and thank you Gregory in the chat for saying that's what I would do if I were you free to attend paid replay webinar. So in other words if I were you I would probably teach the webinar live at least once every three months. If you're like something you're like you know what this really is a good first step for a lot of people who are who have consumed some of my content they've they've consumed in or they've heard about me enough, whether through a friend colleague, or consumed enough of my content where they'd be willing to spend an hour with me. Okay. See what I mean. Yeah, so, but there is there. Do I need to. Can the replay still be ever green. I think what you're saying is, but they're paying for that. Okay, paying for it. Now, here's the difference though, it's not, they're not paying a lot in this, they're paying $20 $30 $40 $50. Yeah, whatever you know you feel like is a reasonable first step. Great. And, and here's the thing is that there's two other ways you can use it. Because as you if you have conversations with somebody on social media. It's, you know, you chatting in a Facebook group, you take it to a private message or whatever, or you so many super generous in the Facebook group, you could in a comment say, Hey, guys, I typically sell this on my website for $35 $45 whatever. But for those of us who are seeing this thread. You can message me, and I would be happy to give you the replay free of charge. So you see what I mean, when it has a patch to it, because it should, it actually is not everyone gets it. Yeah, then you then you feel real, especially good when you can gift it in certain situations whether it's a private message or an email with a perspective people usually pay for this. I'm going to give it to you feel so generous. Okay, you know, or in a in a in a Facebook group thread or whatever and it's not going to sit here so that's one way you can use it the other way you can use it is as a bonus for other people's audiences. Again, it's like, Hey, I'm introducing Tara to my audience. Hey, people who are, you know, my my people. Tara usually charges for this. She's been really generous to gift it just to those of you who are here. And you could say, I'm going to give it to people in your membership community, you know you go to somebody who has a membership community they have 50 members members are paying $50 a month whatever whatever. It's like, Hey, this is, this is Tara's bonus. It's available for the next seven days for free. So I encourage you to watch it. Cool. Yeah, I like that. I like that a lot. And so would you just put it as a private link on on YouTube, and just share the list is that how you unlisted not not not private unlisted because just to give you all reminder when you go to YouTube to upload something you to upload you select the file I'm just going to pretend I'm selecting a file. Okay, and then you have the choice of making it. Where is it? Where is it? It might be in that. Oh, it might be. I'm sorry. It's in the visibility step. Yeah. And the very last step, you have a choice of making a private. Don't do that because it's really hard to share it with people you have to know their exact you know address associated with a YouTube account for them to be able to see it it's really it's it's too much logistics. Unlisted means hey just the people with the link to see it. And then finally public is anyone can find it on search engines and things so unlisted is the way I do. I do all that. Yeah. Yeah. So. Okay. And so from there, if someone has purchased it, or I have gifted it to somebody. It would be just a follow up message from. Yeah okay so now let's talk about what happens with delivering this and following up so delivering this. I would set up an email sequence to deliver this. So it's, you know, I don't know what which let's say I use MailChimp that those of you using something different can can apply this. You can either use tags or groups. I use groups tags doesn't matter the same idea that can be done on MailChimp and others software so you could say whenever you could create an automation inside your email software. Whenever people get placed into this group or get tagged in this way. Please send them these this one email or these two or three emails. If it's like more than one email. Please send the second email, three days after they've opened the first one or three days after they've been sent the first one you could do fancy automations like that. It's not that hard. So it's like, then you can think it through like okay I want my first email to be sending them what I promised them like hey thank you for your interest in this webinar I really look forward to see you watch it. And please fill out the feedback form at the end. If you'd like the bonus or actually depends you might have two sequences one sequence for people who bought it. If people paid for that you get every all the bonuses just right up front. If people who are getting it as a gift or for some other reason, they should fill the feedback form to get additional bonuses right. And by the way, can have a question saying, what is your level of interest in working one on one with someone around these issues right so the feedback form can start to go into the sales process if you wish to. Anyway, so the automation first email deliver them things they please fill the feedback form to get the bonus. And then the second email can be three, five, seven days later to say, just wondering how it went. And you can serve the automation such that, you know, the automation. Well now we're getting kind of fancy and do I'm like thinking, gosh if someone fills the feedback home they shouldn't get the second email. You can do that if you use that beer to stitch together the automation anyway it doesn't matter. If you just want to make it real simple. They get email one on one day one email to on day five and email three on day 10 whatever the second and third emails can be things like, Hey, did you, did you try out the technique that I taught in the webinar, or do you have any questions about it, you know how is it going, basically and the third email is just final email to to you know to say thank you here's the link again. So something like that. Yeah. And so, I'm assuming one of them can be inviting them into a call with me. Sure, the second or third email. The call can also be you could, you probably should also say that at the end of your webinar. Yeah, yep, I have that. And then the feedback form. You can have a question as to, you know, are you, are you ready to work with. Are you interested in working with me. And in the Google form, you could do a yes or no and if they say yes they get brought to one section of the form, they say no they get the form submits or they get brought to another section. The form can do an if then kind of kind of thing. And, and that way you can invite them again to work to to one on one call with you and finally the second or third email or both. You can make the mention of that. Okay, cool. Yeah. Thank you.