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Published on May 4, 2012
MCTC needed a way to connect with prospective students and highlight the quality of its programs, while showcasing its modern, downtown campus and the wide diversity of students that come to MCTC every day. But they knew that they also needed to connect with their audience on a deeper, emotional level.
Online videos featuring personal, interview-based stories from students and faculty allowed us to do just that. Fourteen MCTC programs were filmed on the campus by Jonathan Chapman Photography and his production team this past summer. Students from various programs were interviewed and asked to tell their story about the experience they've had in their area of study while at the College, and their hopes for the future.
Elemental brought these stories to life through a unique blend of live action editing and storytelling. Authentic, entertaining and inspiring, these are real stories from real people that connect the MCTC brand to its community on a deeper level.