 Sony will not be at E3 this year. This is a shocking story for some people Or if you consider the fact that Sony they go to E3 last year It might not be a shocking to some of you. They obviously have psx. They hold every single year They did a special like launch event or a reveal event for PlayStation 4 Way back in I believe 2013 Or or what yeah 2013 I believe it was And then they obviously have state of plays and all this stuff going on as well to reveal game announcements and all that jazz This is in addition to just hey We can just drop things on social media as well Nintendo does this too, but Nintendo directs and all that but Nintendo still attends E3 but I think There is a grand discussion here obviously if you know is E3 dying how quickly is it dying? Will it be around but what's interesting this time around in Sony dipping out at E3 and not participating in it? is we get details on Why they're not participating in E3 that goes beyond just hey look we want to host our own events actually it seems that there is an internal conflict Between Sony EA and and other companies that are part of this event presumably Microsoft Nintendo 2k whatever over what they want E3 to be and until that conflict is resolved Sony doesn't really want to participate and Let's just get into it because it's interesting because it doesn't sound like Sony might never come back to E3 But it sounds like until E3 figures out its crap Sony doesn't really want to be part of it and this is in addition to the fact that you know last year Thousands of media members had all their information leaked So I mean it's not like the ESA is exactly sitting in good water. Let's read this It was originally reported by game industry that this here. We are PlayStation will miss E3 for a second year in a row The firm told game industry that is it does not feel the vision for the event is right for what it has planned this year Instead it will attend hundreds of consumer events to showcase upcoming games for PlayStation 4 and PlayStation 5 After thorough evaluation SIE has decided not to participate at E3 2020 So does Sony interactive entertainment spokesperson? We have great respect for the ESA as an organization But we do not feel the vision of E3 2020 is the right venue for what we are focused on this year We will build upon our global event strategy in 2020 by participating in hundreds of consumer events across the globe Our focus is on making sure fans feel part of the PlayStation family and have access to play their favorite content We have a fantastic lineup of titles coming to PlayStation 4 with the upcoming launch of PlayStation 5 We are truly looking forward to a year of celebration with our fans PlayStation has used E3 as a place to unveil details of his next consoles since the very beginning attending the first E3 in 1995 To detail the US launch of the original PlayStation the company's success at E3 2013 was viewed as a major Moment in the build-up to PlayStation 4 which resulted in Sony reclaiming its market leadership from Xbox including Announcing a lower price taken. Obviously. Hey, this is how you share games Remember? Yeah, anyways, that's that's a flashback there. However, E3 organizer ESA has struggled to satisfy all of its members Who have been split over what they want the show to be some publishers such as EA and Sony? Want to see E3 become a fan celebration of games? Whereas others would rather the event remain an industry focused affair The ESA has tried to satisfy both groups by introducing some consumer elements to E3, but with limited success I find this interesting that we have that particular detail that that Sony's like EA I don't know You guys probably are aware EA does their own thing during E3. They do an event called EA Play It is a fan event as someone who has attended EA Play last year. I can tell you right now I think it's a poorly ran fan event I think there are some good elements to it. I think the actual show they put on that you can watch on live stream is great Greg Miller from kind of funny games with what was like one of the hosts last year They've had Andrea Renee and all the stuff that you know the people that I respect in this industry and I think make for good Hosts and I think they did a fairly good job on the actual show that you could watch online Or if you're obviously at EA play in person, you can sit in the crowd and watch as well but the actual event It's kind of Weird They had like a meet-and-greet that you could do with like YouTube and streamer celebrities. That was really I It just really felt out of place It had nothing to really do with EA and some of those streamers they had on weren't even ones that were playing EA games really So it was just a strange Thing to see obviously some fans were really into it But not all the fans, you know got to do the meet-and-greet with them with their favorite celebrity There's just too many fans the events too packed They had the Star Wars fall on Jedi like back room demo that you could watch But again, you had a wait in line for like six seven hours to even get a chance to watch it And and even then like they didn't have playable demos for everything like you know the switch version of FIFA wasn't there and even some of the demo lines were just super long and It's like the whole event existed to have food stands and sell sell food because that's basically what you could do You basically got to go to EA play and choose to do one thing at the whole event. Otherwise you can eat and leave You can get free swag EA hands out a bunch of swag and there are lots of people that are all about that swag life But as an event, it's really not that good It makes it makes e3 look phenomenal in comparison e3 is much better managed With much more to do than EA play But I think it's interesting that Sony who has her own fan event technically with psx is Kind of in that same boat with EA where they want e3 to be a fan event more so than an industry event So what e3 has traditionally been and then for a long time Is an industry event where media gets together media press You know game developers all get together in one space to get exclusive in looks at all these different video games and different platforms and new Hardware and it's really a nice hype cycle But as social media and the internet has exploded over the years These kind of industry inclusive things are less and less needed you have People like me on the internet here making videos and talking about this stuff that don't necessarily need to be an industry insider to have influence and affect sales and Sony knows that EA knows that and that's why they like to have you know more public events where Anyone can basically come in even if it costs money Anyone can come in and enjoy and I think one thing that that the ESA is struggling with because they want to satisfy EA they want to satisfy Sony they want these companies to be part of e3. I think They're struggling with the fact that there is a lot of pushback from other companies probably companies like Nintendo probably companies like 2k and Activision and Bethesda or whatever that prefer to be more of an industry thing because that's what it's always been and They prefer to keep their demos really tight and all that you know if the demo is broken They don't want like a fan playing it. They'd rather be a media member that has understanding that games are an unfinished state Versus, you know a fan experience is gonna go on Twitter and just blast them because the demo broke or something And and it's you know the problem is is the ESA is trying to please both crowds and you can't You have to basically go one way or another They either need to open it up and completely make it a public event or they need to make it You know just whittle it back down to an industry event because Sony Was part of it when it was just an industry event and ever since they've tried to please both crowds Sony's now dipped out so will Sony come back of its industry only maybe will Sony come back if it's opened up the fans Maybe but what they don't like or at least what Sony seems to be voicing They don't like is the idea that they're trying to do both in one And it's kind of a mixed messaging and Sony doesn't want to be part of that mixed message And that sucks for a video game fans who look forward to the E3 press conferences and all like a Sony is one of the major players And to not have them do at least a press conference It'd be cool if they skipped out on E3 the event but still didn't E3 press conference But that's just not happening Sony's gonna do their own events again, and the PlayStation 5 will be just fine They don't need E3 to have a successful launch That's interesting of course is there's an update on this because the ESA responded and said An ESA spokesperson said E3 is a signature event celebrating the video game industry and showcasing the people brands and innovations redefining entertainment Loved by billions of people around the world E3 2020 will be an exciting high energy show featuring new experiences partners exhibitor spaces activations and Programming that will entertain new and veteran attendees alike exhibit interest in our new activation is gaining the attention of brands of You E3 as a key opportunity to connect with the game fans worldwide So you could even tell that they're trying they're starting to think of it more as a fan event I think one of the big hold ups of the being a fan event is one It's two hundred and fifty dollars to buy a ticket to enter E3 And like they're doing this weird thing with like the first day or two is like Exclusive to media now and then like the last days. Oh, I think it's just the first day is exclusive to media The last two days are fully open to the public It's just weird It's just a weird thing they're doing like it's so weird that I'm not even sure that I want to go to E3 this year And that's so it's saying someone that we're Nintendo is a big part of this channel and where our E3 videos by the way Get the most coverage get the most views my hands-on gameplay Get tens twenty thirty thousand plus views of these games. So it's very advantageous for me to go to E3 But I Guess it's a If my interest is dwindling on E3, I have to wonder what your guys's interest is now Phil Spencer was quick to come out and confirm that X-Wax will be at E3 2020 not too surprising since they they don't Here's the Microsoft is part of E3 But they're not really part of E3 They do everything in their own Microsoft theater, which is where they also do Their press their press conference But they literally put the entirety of their events in there Which is a completely separate venue from the LA Convention Center and since it's separate and it's a little bit of a walk Not a long walk, but it's a little bit of a walk from the convention center It's kind of like Microsoft's just running their own private event at the same time E3 is and Maybe that's something Sony could look into running Maybe their own private event of the same time E3 is so it's still kind of part of E3 But then doing its own thing and they just happen to let people with E3 passes in Like Microsoft does but I it's weird what Microsoft because because again ever since Microsoft moved Move their booth out of the convention center into their own theater Which by the way their own theater setup for the booth is terrible. It's horrible. It's horrendous. I hate it I wish that they would go back to being inside the convention center because not only because it'd be nice to fill The space with Microsoft, but I don't like their setup at all. It's like no effort They put basically no it's just a bunch of TVs of games There's no You know a magical setup. There's no magic to it like when you go to Nintendo's booth It feels kind of magical you go to like 2k or WB or whatever like it feels magical You go to Microsoft theater and it's literally just a stage with a bunch of TVs on it. It's not magical It's just bland and boring and confusing to like there's not really any explanations of where lines are starting It's just it's a mess. I don't like what Microsoft does there But they are going to be part of e3 and the biggest thing I guess is obviously that means we will get An e3 press conference probably all about the Xbox series X It's going to happen and that's exciting because we do have a new hardware Generation launching and at least for one company during e3 They will be using it as a way to really really, you know Grab all the attention because Sony will likely not have an event happening the week of e3 They will likely choose their own time so they can dominate all the headlines It'll be interesting to see obviously I think Xbox series X and PlayStation 5 will both have reveal events before e3 And then I'm curious one PlayStation is gonna have a second event for that, you know, if they're gonna wait till PSX I don't know how long they're gonna wait to talk about PlayStation 5 after the reveal event, but I Don't know. It's I'm worried about e3 in general. I'm obviously worried that it's not gonna survive For long, however, I've been talking to some other Media members that have been attending e3 for basically the entire duration of its existence are pretty close to in 10 plus years at least and a Lot of them think e3 is not going anywhere e3 is going to be around for a while E3 has a chance to convince Sony and EA to come back They have a chance to turn things around though the issue the ESA is having isn't their relationships are tarnished with these companies It's that they are trying so desperately to please everyone that no one actually ends up satisfied And they they need to basically fully commit one way or the other Instead of trying to do this hodgepodge please both crowds They either need to make it an industry event have it be an industry event and just leave it as an industry event That lets fans in through the media or they need to open it up and make it a full-on fan convention like packs You know like gamescom like all the other major events out there that other things, you know That one thing that takes like Tokyo game show that takes place in Japan as well. So like they either need to go full-blown. It's all about the fans or they need to go full-blown It's all about the insiders and the industry people and Right now they're dancing a fine line that isn't working and as someone who has attended e3 as media and with fan tickets I can tell you right now is media It's incredibly frustrating to try to do media stuff in the midst of you know Thousands and thousands and thousands of fans that that make things take longer than they should and as a fan It's frustrating To have some of your time taken away to attend Because the media get their own time times in their own days. So like it's frustrating for everyone There isn't really anyone who's honestly satisfied by it except obviously, you know Everyone can be satisfied by Presca. That's like the press conferences are things that I think Shouldn't really go like select. Here's the thing Sony can hate what e3 is as is as an event They can disagree with what how it's a memory e3 is a convention so they can hate the convention but They just I don't know like they I feel like they still should show up as like Is it press conference or whatever you want to call it's not really a press conference? But not in the traditional sense, but whatever that's what we call it e3 press conferences I mean even Nintendo who dipped out of doing live press conferences still does like a digital event a Nintendo direct You know thing at a set time and it's basically a press conference without the live crowd I'm I hope that the ESA could figure it out because e3 to me is a pillar in this industry It has a place but it needs to decide what its place is it needs to decide if it's going to be an Industry-only thing and be kind of smaller or if it's going to just explode in popularity And be this big giant event like gamescom and in this case e3 is gonna have to get more more venue space in just the convention center They're gonna have to start running out, you know entire blocks or or areas You know around e3 even more so than they already do And and really just explode this thing Into something that is just a big celebration of gaming they keep talking about like it's a celebration of gaming But they're not really fully committed to it being that way and I think if they did that You would see Sony who does do things at gamescom come back You would see EA maybe give up on the whole EA play thing and actually come back and be part of e3 on the whole Microsoft I think is probably not gonna leave their own theater because it's just cheaper for them to do it the way they're doing But they obviously believe in supporting e3 and if you expand things out around the convention center It's just gonna make the Microsoft theater thing feel like a more natural part of the experience So I don't know that's just my my my two cents on this I'm curious that you guys think are you at this point that Sony's not gonna be there Do you not even care because you just care about what Nintendo or Microsoft is doing? PC gaming show is still part of e3 as well. So that's a thing. I don't know. I'm I'm a little bummed because I was hoping for one last major e3 press conference battle of next-gen systems between Sony and Microsoft I was so hoping to see that but it's still going to be a battle It's just going to be not about who won e3 with their next-gen systems Well, we say that maybe Nintendo will have something to say about that We could talk about series x and series s or whatever versus you'll switch pro or switch to I don't know Um, maybe that's a more of a pipe dream than reality. Anyways, he doesn't really think about it down in the console I am Nate jance. Um, again, not sure if I'm attending e3 this year Uh, maybe there's better time I could put elsewhere doesn't mean that I won't be covered in e3 Um, I don't know why don't you guys let me know down in the comments below too If you if you think I should attend e3 this year if you've seen my coverage in the past When we were Nintendo Prime and if you think it's worth Uh getting that coverage because Nintendo is still going to be there Microsoft's still going to be there etc. There's still going to be plenty of games to play But do you think I should be there focusing on those games or should I move on? Uh and just to coverage from home anyways, I think that's it I am Nate jance be sure to like this video comment down below subscribe for more hit that bell icon for notifications And I'll catch you in the next video