 We've had people on the podcast that have gone on to sell their company like we had one guy And he sold his company to go daddy And it was the first time that his early investors heard the full story From the podcast like not like they didn't know any you know They knew they knew that they made the investment and then they knew a couple things along the way like through the investor updates But they had no idea the intricacies and the fact that Brian who was on the podcast He was a CEO was like a day away from missing payroll and he talked about that on the podcast You know any key moments for you guys any like dark moments where you guys maybe even just in raising this round during COVID Right if I'm sure you started to raise the round probably at the beginning of this year Anything you can just give us a sense of like man. It was not pretty but we found a way I mean From my perspective, I don't think we've seen anything like too detrimental and I think partially that's because Whatever we do we try to think months months months in advance because we have the risk for sir reward Ventility, but I'm sure we've had like a couple of other big mistakes where They gave us a lot of pressure. I think the one that comes to mind for me is a production run gone awry so in the CPG world unlike the software world you kind of a beholden to co-packers co-packers are factories that produce products for a number of companies and you effectively rent time on their machines through agreements and No one I guess the lesson that I will describe here is that no one cares about your product as much as you do And so we went through all of these processes of tech. We were launching a new brand like a new branding visual refresh We were changing our material supplier For our packaging. I'm sure there was a cogs improvement But I think there was also like a material improvement barrier improved It was supposed to be like the coolest launch ever We were also switching factory in hindsight way too many variables at once but we didn't know that at the time and what we you know Physically touched before the production run to like sign off like yes we're okay with making this product and what came off the line were wildly different and When we opened that first pouch and pulled the stick out and just like oh my this is I mean We thought it was trash at the time. This is I'm using very harsh words here That was the first reaction. We are our own harshest critics The reality was like product was totally fine inside. It was very safe. The ceiling was good. It just like the It was like a candy wrapper the materials feel we are I was heartbroken devastated It was it was it just really sucks. I know this may not sound like a dark time, but for us with the Moment in time that we were at with some of our investors like seeing this is like really this this is bad guys Like this is though some some people were recommending we not sell it at all and basically trash the production run and redo it and That would have killed the company. Yeah, if we have done that we wouldn't be here Yeah, so luckily we pushed through and again like the product was totally safe to consume It just didn't hit the bar for aesthetics that we wanted not that people are necessarily thinking about aesthetics when they buy hydration Which is what we subsequently found we included an insert with every order saying look, you know This was our relaunch kind of sucks that it's not perfect Because it's not perfect Here's a discount on your next order and like we hope you come back to try the real deal when it comes off the line And it ended up being totally fine But the first few moments from like why I said moments It was a couple of weeks from seeing the thing and she's like, ah, this is just it sucks So there's a couple of couple weeks Yeah Hey, everyone. Thanks for checking out that clip if you enjoyed it Be sure to hit the like button down below and if you're interested in hearing the full episode It's out right now on our YouTube channel We've had a lot of great guests come on this show before and we've got a lot of great guests coming up in the future So hit subscribe so that you don't miss a single episode and one final note We're always looking for new ideas and new companies to feature on the show So if you know of someone or know of a company write us a comment down below letting us know who they are and what they do We'd be happy to have them on the show till then I'll just be here waiting for your comments. So See you later