"We can confirm that the Australian 'Wake Up' campaign, which involves a series of experiential activities taking place across Sydney and Melbourne, was created by RIM Australia. A reveal will take place on May 7th that will aim to provoke conversation on what 'being in business' means to Australians"
Turns out the VAST majority of Bloggers who fancy themselves "journalists", with their so called "reporting" on "news" simply DO NOT do ANY fact checking... AT ALL... not even a bit of critical thinking passes their click-whore link-baiting ways... so they re-blog re-blogs... reprinting any lies, assumptions, wild stabs in the dark and garbage, the game of "Chinese whispers" ever more mutating any truth or fact that perhaps once existed.
they do this because it works... most people believe anything they WANT to believe ESPECIALLY if it will let them storm about acting like self righteous haters trying to shout-down some imagined opposing tribe.
PLEASE LEARN TO THINK FOR YOURSELVES! it's really quite important.