 Well, this is the launch of the second year of the Be More Than a Bystander program that the Ministry of Children and Families, the federal government, and Canna, but more more than EVA, the Ending Violence Association of British Columbia, but more importantly, the BC Lions are partnered. It's a wonderful program. It gets into the high schools all across the province. We have BC Lions players, these big tough guys that come into the classrooms. They talk to these, lots of these teenagers and talk to them about a subject that's really important, and that's domestic violence. The goal was to educate young people not only about the problem of violence against women and how widespread it is, because I think a lot of people don't quite grasp but also to provide these young people with a way to speak up and to be more than a bystander. And that's something that's tough in society, with peer pressure and just social situations. And basically it had us, big macho guys going into schools and kind of putting some of our vulnerabilities out there to let these people know that they're not the only ones who are experiencing these problems and we feel the same way they do. It's to give them some options about how to break this silence and things that maybe they're more comfortable doing. We think that this is the start of something that will be quite big, where not only are we and the BC Lions coming forward and trying to pass the message on to the masses to be more than a bystander, to speak up and not stay silent about violence against women, but more and more corporations will get on board to support causes like this.