 What is up everybody, welcome back to the channel. Excuse the voice, talking too damn much over here. Pitching, pitching, pitching, presentation after presentation. Close deals after closed deals, it's Friday. You might be watching this on a different day, but shit, man, had a long week spilling shit. It's like, man, dude, I need a break. I am freaking balls to the wall right now, you guys. And that's what happens, man. That's what happens when you're building a business. When you're building a business, it's, we all have ADD. It's like, you know you're an entrepreneur if you have ADD and you can't sleep. I've been up since 1 a.m., haven't even slept. It's like, just so many, so many thoughts, so many ideas, so many strategies, so many visions. Like, and at the end of the day, I just want to help people. I just want to be successful, right? We do all this shit for the grind to try to make some kind of impact. So excuse my voice if it's a little gone, man. Can't even drink my damn tea the right way. But it's all good. The show must go on. But this right here, you guys, man, is a perfect example, perfect example that from the small business owner to the medium-sized business owner to the billion-dollar brands, the reason why these last couple of years have been so unique and so special for little guys like us is because the big brands have yet to jump on the bandwagon. The big brands have yet to really fully go all in. And that's go all in with social media marketing. Facebook ads, Instagram ads, YouTube ads, freaking TikTok ads, Snapchat, whatever the hell you want to do. LinkedIn ads, these big conglomerates, these big corporations have yet to go all in. And at the end of the day, these ones that are now trying to go all in still don't know what the hell they're doing. Or they might, but at the same time, it's like, okay, and that's my point. If you got big, big money, which these big companies do, this is under armor, right? We're gonna take a look at them and analyze their ad. But unless you're a big spender like these freaking bozos, then you're not gonna be able to afford to test all these different ads. And that's why a lot of the times with us, direct marketers, us solopreneurs, our whole objective with advertising is direct response advertising, taking someone straight to a landing page and getting them to opt in. That is direct response. What I'm gonna show you right now is more brand awareness because they have the budget. They have to spend the budget. I speak to, shout out to my newest client, Gigi. Shout out to Gigi. Her company actually makes her spend money, makes her spend their money. So you got some companies where they have to spend the money, right? So I'm telling you right now, 2020 and beyond, you'll start to see a lot of big, big, big brands just start throwing money at social media and trying to really test it. And if you guys are those freelancers or if you're that agency that wants those big clients, I'm telling you, man, it's there for the taken. It's yours for the taken. You can go after these big, big companies that don't know what the hell they're doing and offer your services and offer and demand a high monthly retaining fee. It's like, dude, you could charge these big companies a shitload, a shitload to do the same damn thing that you're doing for a little business owner. You know what I mean? So it just depends on what you're trying to do, but I wanted to kind of just break this down and just give you my two cents and my perspective from a Facebook ad standpoint because chances are they're doing this on Facebook as well. And if they're really tracking me the right way which I would think they are, I'll start to see this ad on Facebook. And if they're taking me to the same website or the similar website, that's my point. And I'll tell you why. I'll tell you why companies that have big budgets, they're testing everything and as long as they're smart with it, they can still win. So even though billion dollar brands don't even know to run social media ads, they could possibly know how to run them. And here's why and here's how I'm gonna break it down. And this is what I see countless even speaking to small business owners, man. I see the same damn thing. This is an ad. It could be on YouTube, it could be on Facebook, it could be on Instagram, it could be on anything. It's a freaking ad. It's a 30 second ad, okay? And all this is brand awareness. All it is is showing a person working out. Damn, my bad, you guys. All it's showing is people working out, right? And then when I click, here's what I'm talking about. When I click, they're taking me to a full blown website. Okay? Now, if you're a little guy or a little gal, right? If you're a solepreneur and you're just, you know, you're one man operation, this is not what you're doing. I speak to countless small business owners. They have this fancy website and this is where they're taking people. Now, I'll tell you why you can still do this and absolutely crush it, but you have to do what I'm saying. You have to do what I'm saying. Because if you're not, it's a total waste of time. People are coming over here and just clicking on all kinds of random shit. And before you know it, they're gone, right? So if that was your website, if you're a local restaurant owner or if you're a local dentist, a real estate agent, a gym and you have this full blown website and you're running ads to get people to your damn website, excuse me. And you're not Facebook pixeling them and you're not creating custom audiences around everyone who lands there, then you're completely doing it wrong. You're blowing your budget, okay? And so as I click on this ad and I come over to this website, okay? To make a successful ad out of this, I would have been, and who am I to even tell a billion dollar company what to do, right? But at the same time, it's like, shit, why didn't they just promote the cleats? Maybe just promote one pair of shoes, the cleats. All these athletes, they're wearing cleats, right? I can't even say the damn word. Why don't you promote that, run that as an ad? And when I click on it, I go straight, straight. Let me show you an example, see? And then some kind of pop-up comes up, but why not promote that shoe? And the moment I click on it, and I know I said cleats, but let's just use this damn shoe as an example. It goes from the ad, I click straight to this one page where you're offering me a discount. None of these buttons up here, none of this over here, none of this over here, none of this top down here, it's one product, okay? Let's go back to it. This is where you're taking me, man. You're taking me straight here, you're offering me some type of discount and there's a countdown clock on top of it all. So there's a seven minute countdown clock, the seven minutes is counting down, must order in the next seven minutes to get 25% off of this order. Do you understand, you guys, how that little tweak, I should go and freaking recruit these guys, I should be running the damn ads for these freaking idiots. But do you understand how such a little change that is and how drastically that would increase sales? Big time, big, big time. Now, if these guys are just running ads just to get people over here for the hell of it, dude, I guarantee you their sales are not coming from this ad at all, at all at all. Now, here's how this could make sense, okay? So YouTube, it's very similar as far as the ads, right? Very similar to the Facebook platform where you can track everything, you can target and you can get people to your website, right? But in this particular case, this type of ad, this type of ad in the Facebook ads manager, would have been ran or could have been ran under brand awareness, it could have been reach, it could have been video views. It for sure wasn't conversions, because again, conversions is taking me straight to one product and asking me to buy now, that's conversions. Or they could be running a traffic ad, okay? To get me to the website. A traffic ad is to get people to click and go to the website, brand awareness, just a wearing the audience, the video, getting everybody aware, but no real hardcore call to action. Reach, same thing. That's why brand awareness and reach, you got a lot of billion dollar companies that are playing around with this because they have the money to spend, they're just wasting it. Brand awareness, reach, right? Now, here's the crazy part when it went, here's the crazy part. All press, good press or bad press is actually good, because as I'm over here talking shit about Under Armour, I'm actually giving them publicity, I'm actually promoting, I'm actually talking about them, right? So even though I'm talking crap, it's still freaking helping them out. Now all you guys are knowing about Under Armour, right? So shit, it's a catch 22, man, but at the same time, that video, a lot of people would have did video views, they would have did brand awareness, they would have did reach, they would have did traffic to get them to the website, okay? Now, if that's the strategy and you're taking me to this crazy long ass website where there's a bunch of things going on, what you wanna do is you wanna make sure that this link is set up as a custom conversion, or excuse me, not a custom conversion, but a custom audience. So you click the three lines, you come over here and you click on audiences. Yeah, your boy over here is freaking getting sick. Holy shit, man. Okay, so we come over here and we create a custom audience. So what I'll do is I'll hit that blue button, custom audience. And then what I can do is I can simply go under website, all website visitors, right? Or people who visit a specific page and I wanna turn that 30 into 180, that's the max. So what I'm telling now Facebook, people who visited shoe page and create audience, that right there you guys. So now, now if I'm running this ad just for brand awareness, just for traffic to get people to the website, if I'm running it for just reach or it's a video. So if I'm running that as a Facebook ad under video views, as long as my Facebook pixel is set up and as long as I've created a custom audience around everyone who lands here, that right there is how you win, okay? So under armor, if you're freaking watching this video, reach out to me, man. Let me run these damn ads for you, all right? Because if this person, and I'm sure they are you guys, I'm sure they are. They're a billion dollar company, right? I'm sure they hire freaking Facebook advertisers that are freaking a trillion times better than me, right? So if anything, these guys know what they're doing. They're creating a custom audience around everyone who lands here. So then they can get that audience, right? They now have an audience. And now as we go in and run our next ad, so if I come over here and I click the green button, so I come over to the ads manager, I click the green button, and now I've had that video running. So let's just say I've had that video running for a couple of weeks. And let's say we did under video views, okay? Now after a couple of weeks, we have tens of thousands of people who viewed the ad, right? Who viewed the video. Now we have a custom audience, okay? Now we have a custom audience. Now we can retarget and we can run another Facebook ad under conversions, taking them back to that page to purchase, okay? So I'll end it right here. A lot of these billion dollar companies have no idea what they're doing in my opinion, but at the same time, who knows? They probably do. For sure they're most likely creating a custom audience and for sure I should be seeing their next ad in my newsfeed, okay? Because they're tracking me for sure and that next ad should be a conversion ad getting me to buy, okay? So if you're a real estate agent, if you're any other type of local business owner and you're taking people from your advertising, whether it's a YouTube ad or a Facebook ad or an Instagram ad, it doesn't matter. If you're taking them straight to your full blown website and your pixel is not on that website and you're not creating custom audiences around everyone who lands there, you're spending way more money than you need to and you're not gonna see an ROI, okay? It's just that basic, it's that basic. So I'm telling you guys, man, if these big, huge corporations don't know what the hell they're doing, neither does the local business owner on the corner. So go out there, man, step up your game, step up your knowledge, continue to learn. If you haven't subscribed, man, subscribe. Do what the hell are you guys waiting for? Subscribe to the Damn Channel. I'm building a social media agency, drop in weekly videos on social media marketing, affiliate marketing and making money online. So Facebook ads is part of all of that stuff. So subscribe, smash the bell for notifications and drop me a comment below, man. This is basic stuff, you guys, and I'm telling you, you can start small. Those of us that are super tiny, you know, solo printers, this is our chance to get ahead of all of these idiots that don't know what the hell they're doing. So run an ad, test your ads and just don't stop. All right, guys, I'll see you in the next video.