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Published on Mar 18, 2010
After weeks of indecision, Foster's has finally decided to unveil the latest incarnation of the Carlton Draught Made from Beer campaign on the internet after canning its television debut and admitting to a lapse in judgment.
In an ironic twist for a brand that has garnered huge respect among marketers for its cutting-edge use of the internet over the years, Foster's pulled all seven versions of the Carlton Draught Trio ad from TV schedules just before its launch late last month, admitting the campaign could offend some viewers. http://anyexcuse.com.au/