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Published on Nov 25, 2013
An important TED Talk by Eli Pariser regarding search engines and social networks tailoring your search results using relevance algorithms based on your web history.
THE BOOK - New York Times Bestseller The Filter Bubble: How the New Personalized Web Is Changing What We Read and How We Think by Eli Parser - http://amzn.to/1oBgLBQ
0:15 - Mark Zuckerburg quote to journalist regarding "relevance" 0:40 - Eli's idea of the internet while growing up in Maine 1:00 - Invisible shift in the way information is flowing online 1:27 - Conservative friends had dropped out of his facebook news feed 1:35 - Facebook was looking at what links I clicked on 1:55 - "Invisible algorithmic editing of the web." - Google too 2:15 - There are 57 signals Google looks at to tailor search query results 2:58 - Side by side comparison of Google search results from two different friends using the same search query. Dramatically different 3:25 - This is sweeping the web. Yahoo, Huffington Post, New York Times, etc 3:45 - "A world in which the internet is showing us what it thinks we want to see but not necessarily what we NEED to see." 4:11 - Algorithmic "Filter Bubble" 4:38 - Researchers at Netflix recognized users interesting dualistic struggle 5:28 - Blending "Information Vegetables" with "Information Desserts" 6:05 - Gatekeepers of information old and new 6:35 - No current algorithmic ethics like broadcast editors of old 6:44 - If alogrithms are going to curate the world for us then... 7:19 - Functioning democracy requires citizens to get a good flow of information 7:44 - "New Gatekeepers" need to encode ethical & civic responsibility into algorithms 8:11 - Transparency in filters and some control in what gets filtered 8:25 - Closing Statement - Need the internet to be that thing we all thought it could be... 9:05 - End of TED Talk and beginning of promo for an innovative prosthetics company
TED Talk given in Long Beach, California in February of 2011