 Google is bringing generative AI to Google Maps. New generative AI features though would allow a user to ask maps specifically to find what they are looking for, like places with a vintage vibe in San Francisco. Show me places where I can buy a Frisbee near this park. That's not something you really can do today, at least not easily. The value of this is not even saying anything that you might be using as a search term. It's place for a first date that the large language model knows, OK, for a first date, you want something a little fancy, but you don't want to spell all that out. If you want to say, great, if I'm on the road and the Pittsburgh Steelers are in a playoff game, great place to watch a Steelers game. Now, instead of me searching the web for where the Steelers bar is in that town, it's going to know immediately how to find that in a way that a SEO world isn't going to be the best at.