 At CES, we're hosting a dinner for Westworld, sponsored by the company Insight, which will be featured in season three. We've basically orchestrated a dinner where data is the main ingredient. Essentially, Insight is a company that promises to use your data and empower you to make decisions that you otherwise might not feel empowered to make. So we're having different people come in and we've optimized table experiences and this whole show around somebody's individual profile and the data that we've been able to scrub about their life, about their interactions and then kind of triangulating those together to form an interaction that's kind of choreographed at a table for them. And given that CES is a breeding ground and hotbed for conversation around the future of data privacy, we have executives from all the major tech companies coming to talk about growing concerns. We thought this was a really great way to bring that conversation to the thought leaders that are here at CES. I think there's a natural notion when you're looking at it, like we just scrubbed your social media data and that was how we kind of built that. That's part of it, but the team went much further than that. And so I think what people sort of start to realize is that there's that set of data, but then there's the rings that sit around that, the friends that you're connected to and looking at that data, pulling into wedding profiles that often people leave up, pulling into school newspapers, so that the team went much further down into layers of constructing a profile for each individual. So something that guests may or may not have picked up on was that actually each person here had an individual script in play written about them. So the intimacy of that and then within that, there was also a connecting thread at each table and then there was a connecting thread within the entire restaurant. So there's a lot of layers of interaction that we're going on that had those little subtle things that kind of creep people out or a lot of people we saw at tables were this natural conversation because we had intended it that way. Westworld is a show that examines closely the technology today and the implications it could have potentially in the future. In this case, talking about data and data privacy, using insight was a way that we could we could insert ourselves into what's happening right now at CES.