 I hope that the conference organized by WIPO on the global digital content marketplace will first of all create an enhanced awareness of what is at stake in the evolution now that we are experiencing from a territorial analogue markets to global digital marketplaces. And what is at stake really is the whole way in which we have for many centuries now financed the production of cultural content and creative works and how we have ensured that that production gets to the widest possible audience. So enhanced awareness I think then knowledge of the latest developments that are occurring in that marketplace extraordinary developments in relation to the distribution also the production of content and a great opportunity for consumers unprecedented opportunities. So that's another good thing and I think we would hope that some analysis goes into areas that may require policy attention. The aim of this conference is not to create a policy agenda not at all it's to create the possibility for people to come together and to celebrate first of all the global digital content marketplace understand what's happening in relation to it and then identify challenges that are being thrown up by it. The challenges of the global digital content marketplace I think to ensure that we maximise the potential of the technology which creates the marketplace creates the global marketplace maximise that potential which is essentially not to put too grand it put it in two grand terms a much much increased possibility for the democratisation of knowledge and culture maximise those possibilities but not lose the value of creators and the value of the mechanism of copyright as a way of ensuring that that marketplace can function with the appropriate balances that is returning to creators the possibility of a decent and sustainable economic existence returning to the business associates the publishers the record companies the film producers also the possibility of a decent sustainable economic existence and at the same time giving consumers enhanced possibilities to access content. I think that the digital marketplace creates a great or a great opportunity for enhanced understanding between different cultures. We have access to the productions of the different national cultures around the world in a way that simply wasn't possible simply wasn't possible merely 20 years ago so it is absolutely vital I think for building the good side of the relationships between human beings different communities around the world. This is a great vector a great a great mechanism of developing enhanced understanding of differences and tolerance.