 So our organization basically deals with developing high-performing organizational cultures and departments in larger organizations. So a lot of that is done through technology, but technology is essentially used as a means. So for example, the brand of colored brain and the overall brand of directive communication psychology are essentially the foundations of what we use in order to achieve the result of high-performing groups and cultures. So in order to really develop people, well you have to have the people element because at the end of the day the people are the ones that are going to build the organization. It's not the technology. So key highlights from the session. First of all, in order to create digital transformation you have to have trust. Why? Because in order to build any kind of digital transformation you have to have disruption, you have to have innovation and those essentially require people to trust that when they're going to say something they're not going to get blamed or there's not going to be conflict or there's not going to be any kind of like, you know, stuff where people just feel bad. So you want to develop an organizational culture where you can have a sense of trust. And of course that helps to, it helps to create trust by showing people how they're doing things, okay, where they're doing things right. And also putting them in situations where you can support them even if they make mistakes in order to improve and do better rather than blame them or rather than focus on what they're doing wrong. So build trust by understanding people. And one of the things that we use is the colored brain model which also uses technology in order to really combine the team's understanding of each other. And so this is where organizations can use the foundation of where trust breaks down through colored brain technology to build better teams that understand each other and each other's processes more effectively.