 Welcome to exchange for media. With me today is Mr. Nick Lawson global CEO of essence media com. This is his first visit to India after the merger was announced and I'm glad that I think this is one of the first interviews also. So it is the first interview. So we are really privileged. Tell us about some of the key challenges that you faced in these nine months ever since the merger was announced and what has been the process Well it's like most it's the first big merger that I've ever done so I think we made some pretty good decisions up front. One was nine months taking our time which I think is important. I think we made some good early announcements on leadership which was a good combination between essence leadership and media com leadership. I think the challenge was not to try and make the merger a takeover of media com or a takeover of essence but really try and create something new which is what I believe essence media com is a new proposition you know in the market. So and I think putting together that product that sort of one stop shop best of tech savvy digital first agency with great performance and data capability with what you would call a traditional media network across the markets across the globe putting those two things together as a middle proposition never really been done at all. I didn't scale in a single entity you know across the globe and I think all of those and I think taking our time making sure that we connect in with our clients and making sure that we keep our people focused on that proposition within the merger across those nine months was a really good thing to do and I think the challenges were keeping people focused I guess on day to day business while we got on with a lot of technicalities and getting people used to the name right essence media com and getting the two things associated together was probably the biggest thing. So as the new entity essence media com how would you like to define it what are some of the principles that it stands for how is it different from other agencies? I think when you you know when you put any sort of agencies together because all agencies will claim to be different but of course we end up you know probably doing the same things and most clients will tell you that they find differentiation between the media agencies quite hard. I think we're different from some of the principles that I said I think we're the first scaled agency of our size to have kind of a digital entity right at its heart so that one-stop shop so I think that makes us different I think what makes us different because of that is we're much much closer to the what I would call the new economy platforms and what we're promising our clients and future clients is real breakthroughs in those new economy platforms that are developing all the time so quickly so we're a lot closer so we try to answer some of those big questions clients are asking this is why is my messaging you know how could my messaging be more effective in those new economy platforms you know for one thing how do I break down the silos between brand and performance which is another key question how can I justify my budgets to my CFO and I think that combination of media common essence in tandem can answer those questions better than anybody else faster and across our client base which is we have an amazing client base we can you know offer really great answers to those questions. Nick you lead a diverse set of markets you know how is India market different and how is your India team different and and what are some of the best practices that they're following that you would like other teams across globe also to follow. Well I think they embody I guess first of all that it's been the fastest growing without a doubt over the last five years India's been the fastest growing market for us and I think that it it embodies really everything that I've just said so I think it has very holistic view to planning and what it can do for our clients it's more than just a media agency and I think those words is truer here than anywhere else I think that the depth of talent that we have in this market is actually incredible and I think his track record speaks for itself in terms of what we've achieved in the last 10 years I think we launch at this moment in times number three in the marketplace and it's difficult probably to get to number one because all our sister agencies are kind of ahead of us but I tell you what we can be is we I think we can be the most recommended agency with the best agency in this market which is what I've asked Navan to kind of get his mind around this how can we really bring that to life what does that mean and I think we can provide more services and we already are but some of the deals we're doing with our clients more services to our clients than anywhere else in the world and one of the things I think one of the reasons why India was the first place that I've come to post emerges because I see the opportunity here more than anywhere else would be in the fastest growing I think the fastest growing network here over the last few years I think India is going to be the fastest growing company a country sorry over the next few years and I think the next 20 years I think we can see exponential growth from this market so I'm more interested actually in what India can do moving out than what it's doing moving in I think the network and this what we've been talking about. So let's say in the next five years what is your expectation from your team India from Navin and Sonali in terms of scales and numbers you know what kind of willing do you want from there in the next two three years. In two three in five years time well in five years I think we can double ourselves is what I think not too much pressure but I think we can yeah I think we can I think we can double I think we can double in size would be you know would be my view but more importantly I think it's our reputation you know and what we what we stand for in the marketplace. There's a safety coming back I think we need to be the most recommended agency across all parts best known agency across all parts and I value that as equal is but I think you need both. Thank you Nick, thanks for talking to us. No worries. Thanks.