 Today's stores are in strong competition with the digital world and to be more attractive they need to be filled with life and more interactive than ever before. SD can help you to take on those challenges. We provide the technology to connect your product and improve user experience. This is where NFC technology comes into the game. I am going to show you how to do this with a smart combination of an ST25 NFC Reader and ST25 TEX. It is an all-in-one solution and easy to implement into your product. Inside of this toy train you can see our newest NFC Reader chipset the ST25 R100. We place the IC inside this train adding two antennas pointing either downward or to the side. This enables the train to read out NFC TEX enabled in the rails as well as in other accessories like a signal or an animal when situated close by. All the effects, actions and reactions are triggered depending on the surroundings hence the possibilities are limitless. For example the TEX embedded into the tracks are used to increase the train speed on long straight rails and reduce it approaching narrow curves. The train can be installed for a period of time for example if arriving at the train station. Similarly using the antenna pointing to the side NFC TEX and animals or other objects can be read as well. This will bring additional life into the game by triggering different sound effects or using the conductor to start the journey. Changing the environment will generate a different experience every time. It is impossible to use a mobile phone to program the TEX with a simple to use application. It will change the train's reaction and create endless times of fun. Due to the minimal size requirement NFC can be easily added even though the smallest toys. In addition it is an eco-friendly and highly scalable solution as only the main unit requires batteries while accessories using TEX don't need a power supply. SD provides both NFC TEX and leaders that can be easily combined into an all in one solution to connect your product and improve the user experience. For more information please visit www.sd.com slash st25 and let us together enable a whole new level of interaction for consumer goods and toys.