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Published on Aug 18, 2016
How the Media Engagement Strategy Deck Helps You Play Your Way to Impact
Producing a high-impact media project can be a befuddling prospect. What starts as a germ of an idea—“I’ll make a film about X to solve Y!”—quickly snowballs into a social media campaign to reach Z, an app to accomplish A and B, and so on. And then there are all those outcomes to track for each platform. How are you supposed to keep this all in your head?
Don’t fret—instead pick up our newly minted Media Engagement Strategy Deck.
The deck was developed by our MIP Senior Fellow Jessica Clark. She set out to understand how makers and funders can best assess media projects on emerging platforms. She quickly realized that part of the problem was a gap in shared language around impact models and outcomes, and began to develop a symbol font [[Link to previous post/video] to begin to fill in that gap.
The font in turn morphed into this deck, designed for producers, funders and developers of media projects that aim to have a public interest outcome.