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Published on Nov 7, 2013
This Part II of III series on "Top 15 Viral Video Engagers: #15 "Participation" is provided to students of Dr. Jim Barry as examples of how "Solving the Problem" can boost social video attention and engagement. The viral YouTube videos show how correcting the flaw, guessing who or what, interpreting the allegory or validating the contrast can generate above results on YouTube views, likability and comments. Our thanks to the sponsors for recasting these commercials as YouTube videos.