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MIDEM 2009: Bacardi case study Learning from a pioneer brand & artist relationship

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Uploaded on Jan 22, 2009

In April 2008, Groove Armada eschewed the traditional record label model signing to Bacardi for a ground-breaking global multifaceted partnership covering recordings, live and promotion. All stakeholders involved in this partnership will discuss key outcomes for the brand and artists, as well as the innovative new B-LIVE Records music distribution model they will launch at MIDEM the same day*.
* In compliance with the French law the partnership between Groove Armada and Bacardi is not applicable in France. Moreover no communication shall be made in France on this partnership.

Speakers:
Andy Cato, Artist, Groove Armada (UK)
Tom Findlay, Artist, Groove Armada (UK)
Mat Morrisroe, A&R Director, B-LIVE Records (UK)
Dan ONeill, Manager of Groove Armada, Angle Artist Management (UK)
Sarah Tinsley, Global Experiential Marketing, Bacardi (UK)
Moderator:
Natasha Kizzie, Head of Entertainment, Euro RSCG KLP (UK)

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