 So, continuing with the 9 steps of developing a small business commercial website, e-commerce website which is more of an application, we have already covered steps 1, 2 and 3. Now we will cover steps 4, 5 and 6. And of course, when the detail comes, we will have multiple modules on those steps. So, before I proceed further, let's look at some very comprehensive and very challenging and very encouraging figures. So, you see that more than 50% of the global population has access to the internet. And you will not be surprised to see that the number of mobile users in terms of percentage, in terms of absolute numbers is actually more than the internet presence or the web presence. It means that your customers are not only who are using a tablet or a desktop machine, but your customers are those who are using mobile phones also. And they are more. So, you should think all of these things and keep them in your mind while you are developing such an application which is a web application for a small business. Now step number 4, content is the king. That is the keyword. You should have remarkable content. You should have the content which attracts people. You should have the content which brings in people and you convert those visitors into customers. That is the objective. And for that purpose you need to have certain pages which have to be present on your web application, the content page, the page about the home page, about the introduction, about the company. So, those pages have to be there. But remember one thing that the point is not having a page, but the point is placing valuable, interesting, relevant content that could be data, that could be information on that page which you have developed. So, I am just repeating again because it is important thing that content is the king. It means that whatever is placed on your web application, on your website, that should add value, that should be valuable, that should be interesting, that should be attractive to your potential customers. Now create a remarkable story. You are a storyteller and you have to engage your audience. You have to tell a story and that story should be engaging the audience and there are certain basics which are there in your logo, in your color combination, in your fonts, in your layouts. For example, if you are considering or having a web application which deals with health, then they should be corresponding colors over there. They should be corresponding font over there. They should be corresponding layout over there. If it's about travel then of course they should be skies and blue colors and the clouds and everything. And then this is very interesting point over here is show not tell. Show not tell because a picture is worth a thousand words. A picture is worth a thousand words. So instead of making a web site or a web application to text, a lot of text over there put images over there and those images should be relevant. Now every phone, every mobile phone is a camera also. So you can take pictures using your phone and place those pictures on your web portal. But remember that there are stock images available also you can purchase them. They are very high quality and you can use those stock images on your web application on your website. So that was the step number four. Now if we go to step number five, that is very important which I mentioned earlier also and which will be covered in number of modules in the forthcoming modules is the search engine optimization. So how does the search engine work? There has to be keywords, there has to be meta tags, there have to be website navigation and of course the list goes on. And the keywords which you select and you place in your web page, those keywords have to be relevant, relevant to whatever you are providing, whatever you are selling, whatever you are making accessible and they have to be very very specific. They have to be very strategic. So it's a combination of different things. It is not just creating a web application and making it active over the internet. Get found how to optimize, how to optimize it. The images should go with the text. The images should go with the color combination and then you have to put in the tags in your web page. Now a tag is the text which is embedded inside the web page and that tag may not be as a matter of fact it is not visible to the end user. It is not visible to you or to your customers or your potential customers or to the visitors. But that is there and by virtue of its presence it attracts the crawlers. It attracts the search engine scooters and helps you get the customers. And of course social media is very important. You capitalize on the social media and you use Twitter, use Facebook, use Instagram all to your advantage and you will be successful.