Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on May 25, 2012
In collaboration with YouTube star Nikkie young women are informed about the underestimated danger of putting on make up while driving.
Given a shockingly high figure of half a million car crashes a year caused by women drivers applying make-up (in the UK alone), awareness of this underestimated danger needs to be raised. Based on this insight the aim of a viral video by DDB Tribal and Volkswagen is to address a target audience of young women drivers and educate them about the danger of putting on make up while driving.