 I am delighted to be the chair of the jury for the IDMA awards for 2019 and the reason why I am delighted is because digital today is the centerpiece of all marketing, communication, activation and grand building that we go through. So I am truly excited to be part of the jury and also to see the outstanding work that many of the participants would be exhibiting. It is not only a great experience in terms of looking at the quality of what is being shown but also important learnings for all of us including you from this IDMA awards.