 Okay, we're back, this is Dave Vellante with Jeff Kelley, and Jeff we're going to wrap up day two. We're going to wrap up theCUBE here at Tableau Customer Conference 13, TCC 13. We're here at the Gaylord Hotel in Maryland and just outside of DC. It's been a great event. We've heard from customers the passion for Tableau. We've heard about how visualization is unlocking the power of big data at organizations. A lot of data analysts, we're not talking really IT people, we're talking much more either the liaisons between business and technology or just the liaisons to the business. And these are largely business analysts here, very forthcoming about how they're using the product. Very happy to talk in public about it over the place. From Small to Loud, we just heard from Susan Byer, single person shop basically creating tons of value for her customers all the way to much, much larger organizations, the Congressional Budget Office using Tableau and just many, many examples. This is a platform that is omni uses. And so the other thing is, Tableau as we've talked about all week is really on two vectors. One is to really enhance, replace, you know, change the thinking around traditional BI and to radically change the way in which analysis is done. And the other is to really take Excel users and put them on steroids, really give them a platform that they can use to help visualize data, you know, much better. We've heard some great keynotes. Kristen Shabo is CEO, chairman of Tableau, gave a fantastic talk. Walter Isaacson today, Nate Silver today. We've heard from developers, we've heard from customers. It's really been an eye-opening event, a very successful one on top of an IPO that was, I think, you know, by all accounts, a blockbuster. There's a company with $200 million run rate and revenue, $4 billion market cap, they got $200 million in the bank, they did $170 million raise in their IPO. You know, a lot of momentum, a lot of wind at the back and a lot of upside. This company only does about 20% of its sales overseas outside of North America, so there's a lot of upside there. And generally it believes, Tableau believes and I think we would concur that it's under-penetrated. Most business users aren't actually using such products today. They're not without competition. This is a big market, it's many billions, anywhere from 13 to 15 billion and probably much larger if you think about the potential penetration into lines of business. So it's a large market, there is competition and it's going to grow, it's going to come from traditional BI vendors, it's going to come from more emerging vendors like Tableau and ClickTech and others and it's going to come from Microsoft itself who's going to continue to enhance Excel. So Jeff Kelly, that's my sort of diatribe on this event. What are your takeaways? So I think very well put, they are, they being Tableau are clearly in a very good position right now. The IPO was very successful. They've got a customer base here that, I mean, the word love, we shouldn't throw that a word around too much but these customers love Tableau. They love the tool, they love the company, they love the culture, they love each other. There's a lot of collaboration going on among the community of Tableau users and customers. So they're in very good shape. I think when we talk about the big data space, there's different layers to that discussion. The Hadoop, NoSQL portion of that market gets a lot of coverage because it's some really cutting edge technology and it's changing the landscape in terms of what you're able to, the amount of data and the type of data you're able to store and process now. And it's very competitive. But if you look up the stack, to the top of the stack, to the data visualization world, Tableau is in a great position. They're really the leading next generation data visualization company. And from their standpoint, from Tableau's standpoints, it doesn't really matter who wins the Hadoop market, for instance. It doesn't matter who wins the NoSQL market or to what degree it eats into the relational world. Tableau wants to be there to visualize your data no matter where you get it from. So Tableau is very well positioned for that. That said, there are some significant challenges they're going to face over the next year, five years, 10 years. They are trying to unseat traditional business intelligence applications and deployments such as SAP Business Objects, IBM Cognos and others. And those organizations have SAP IBM in particular. They have the ear of the CEO with their customers. They have been there for years, despite the frustrations end users have with them. IT is comfortable with them. And so they're going to have a challenge, kind of unseating those traditional players. I think they're going out the right way, focusing on not on IT, not on even necessarily the C level. They're focusing on their users. They're taking a land and expand strategy going in where they find in many cases frustrated end users who maybe they have a license for business objects or another traditional enterprise business intelligence application, but they don't really use it. They're looking for new ways to actually interact with their data. That's where Tableau comes in. And once they get a hold in a department, for example, they're seeing those deployments expand. People see what they're doing with it, what their colleagues are doing with Tableau, and they want to know if maybe there's a way they can leverage the technology. So that's the way they're going at it, but it's going to be a challenge to overcome the entrenchment that the traditional business intelligence applications have, which are those companies, which were once independent BI companies are now part of much larger organizations like SAP and Oracle and IBM and others and Microsoft. So they've got significant resources to hang on to that business. So that'll be a challenge. I think also as they grow, they're going to be under pressure now as a public company to grow revenue and Tableau is very well known for their culture and for a real focus on the customer. Clearly we saw that at this conference. The challenge I think will be as they expand, as they add more staff and mark both, from a development staff as well as marketing and sales, et cetera, to keep that internal culture and also to keep the focus on the customer and not the shareholders, which is inevitable, comes with the territory when you become a public company. So I think those are the two big challenges for Tableau, but there's huge opportunity, about 13,500 customers they've got now, which is just a sliver of the total available market. Jeff, you've been following this business for a while. You're an analyst in this space, the big data space, generally, and you've followed the BI space for quite some time, and you understand a lot of what's going on here. I want to ask you two questions, two areas. One is the SaaS piece of the story. Do you get it? Do you buy it? That it's complimentary, it's going to take some time to evolve. What are your thoughts on that? Well, I think it's, in the short run, it's certainly, I think it's a good move. I think for Tableau, as I mentioned, their land and expand strategy is really how they are looking to grow the business. And in order to do that, Tableau needs to offer as many easy ways to get customers starting to use their product as possible. So they've had something called Tableau Public for a while, essentially a, basically an online version of their software that was free, you could upload a limited amount of data and get started with that, publish it to your blog, your Wiki, whatever, whatever the case may be. They've got desktop licenses. So really trying to make it easy for end users to start using the product. I see Tableau online, their SaaS version of the Tableau application is just kind of another way that customers can start using Tableau. It just lowers the barrier to use, to adoption. So in the short term, I think it's a smart move. Long term, I think there is going to be a risk certainly that they can start to cannibalize their on-premise business. But we're seeing this shift to the SaaS model happen across all different sectors of the software market. And I don't think business intelligence and visualizations going to be any different. So they're going to increasingly have to put more resources, I think, into that offering and really make it a core part of their, not make it, it's important that they don't make it kind of a, the neglected stepchild of their portfolio of products. It's going to take some time before I think it catches on. But long term, I think it's something they're going to have to put more resources into. The second piece is mobile. We just heard yesterday Tableau announced the desktop version for the Mac, which is a long time in coming. I mean, a lot of the users that I talked to, we're really looking forward to that. You know, Max been kicking butt doing very well. That's not something that's concerning to me. What is more concerning is the mobile, the tablet. Didn't hear a lot about support for mobile and Tableau. Kristen Shabbo mentioned a great Tableau mobile platform. And I'm not sure, I got to dig into that. I don't know if you know, but I didn't hear a lot of discussion about mobile support. You know, you go to SAP Sapphire, that's all they talk about. The app store for the enterprise, enabling mobile. So either I just don't understand it, or they didn't articulate it, or it's not there. Do you have any insight there? When I talk to Tableau customers, the mobile, I haven't talked to a lot that are using Tableau's mobile capabilities. That's not to say they're not there, but I don't think it's a focus of most of their customers right now. That said, it's going to be critical as we move forward. It was interesting that Kristen brought that up. I think in response to your question about potential blind spots. Blind spots, right. So, you know, going back- But you're at least cognizant of it. Yes, well so that's step one. But it's definitely important. So, a fellow analyst of ours, Howard Dresner, does some really great survey work, called Wisdom of the Crowds around Business Intelligence. I've been following Howard's work for a while now, and consistently one of the top interests of BI users and buyers is the mobile side of the business. So, I think, again, this is an area that Tableau can't afford to ignore. Clearly when they put their resources into a product, such as their core visualization technology, you know, they do great things. So I think they're going to have to either one, start to build up that team of developers that are focused on the mobile experience, because it's not the same, it's not simply shrinking visualizations to fit on a mobile screen. It's in a lot of ways a very different discipline. So these are going to have to build internally, or potentially there are a few smaller, you know, mobile-focused Business Intelligence companies out there, you know, maybe acquisition targets, they might want to think about. We'll see. We can't just pave the cow path, as Paul Gillum would say. That's an interesting way to put it, but yeah, I would say they can't just, you know, they can't just say either one, we're just going to shrink our product down and put it on a smaller screen. Doesn't work. That's been proven, I think, in the early days of BI, we saw the traditional guys try to do that, and it didn't work. And they certainly just can't ignore it all together. So either going to have to build internally, focus on developing their mobile capabilities or potentially acquisition some point down the road. All right, Jeff, well listen, thank you very much for the last two days. Hang in with me, you know, going toe-to-toe with all of our guests. It was a very good conference and lightning. theCUBE, we'd love to come to events like this where it's relatively new to our audience, even though we've been following Tableau, we've had a number of Tableau executives on theCUBE in the past, but not really a ton of their customers. Although, Abhimeda, one of their early customers, a few years ago. Mark Hopkins, Mick, Matt, thank you guys very much, Kenny for flying out in the pinch. Bert Latimore's here, roaming the event, capturing knowledge, and he's going to be sharing that. John Furrier, who couldn't be here, the normal lead anchor of theCUBE had a commitment in Palo Alto, so thank you, John, for the support. Jeff Frick, all the tweets. Kristen Nicole, Art Lindsey, you guys are amazing, really appreciate all the great support. Go to siliconangle.com, you'll see all the blogs from this event, all the other news. We write up every single interview that we do, so if you missed the coverage, you can go back, you can get the further analysis. If you don't have time to watch the video, you can scan the blog. Go to youtube.com slash siliconangle, that's where you'll find the playlist of the Tableau Customer Conference TCC 13, so check that out. Go to wikibon.org, check out all the research, free research, no pay wall, it's all open source. We don't charge for any of the research, go to wikibon.org slash big data, and you'll see a lot of the work that we've done around big data. Sign up, hit edit, hit the post button and put up a piece, we'd love to hear from you, and thanks for all your participation, appreciate all the tweets. That's it for now, everybody. We will be at Oracle OpenWorld. Oracle OpenWorld is this month. A couple of weeks. A couple of weeks, yeah, and then we'll be at .conf in Las Vegas, Oracle OpenWorld's at the Moscone Center, so we will be there inside the QLogic booth, don't tell Oracle, we're going to gorilla in, we'll be inside the QLogic booth. QLogic, great sponsor of ours, essentially gives us a large portion of its booth at Oracle OpenWorld, so we have our guests in there, they're pretty much, everybody likes QLogic, except Emilex, so that's, otherwise, so everybody else will come into their booth, Emilex won't, but that'll be it, but so thanks for QLogic for always making that happen, it's a great event, even though we're stuffed into a small space, we make it work. And then the Splunk.conf conference in Vegas, I think it's at the ARIA this year. And the Cosmopolitan. Cosmo, right, one of the two, right, so it's at the Cosmopolitan, another situation where the customers are very passionate, so we'll have the cube out there looking forward to that. So we'll see you then, we're out for now, thanks for watching everybody, this is Dave Vellante with Jeff Kelly for theCUBE, see you next time.