 Welcome to the journey today. We're gonna talk about how to name your business to improve your online success. Let's dive in I'm Emma your GoDaddy guide and I head up our local outreach over at GoDaddy social So very cool gig, but today I'm excited to be joined with my friend over at GoDaddy, Justin Neely Hey, what's up? Thanks for having me super excited to be on here. Let's dive in. Yeah Actually, it's perfect timing because I was on the road recently talking to local heroes And they're so passionate and I love what they do. It brings me so much joy But I can't but help to catch that bug like I want to own a local business, too And I've had this idea back in my barista days because I love coffee. It's like, okay coffee's cool I'm gonna open up a coffee shop. But how am I gonna make this right? There's a lot of coffee Yeah, so I took another passion which was skateboarding. It's like combine the two Okay, little caffeine kickflip Which that's not the name but it could be I don't know I'm lost you're lost. Yeah, where do I go from here? And it's so common. It's something that prevents those local heroes just from starting We have this idea. We have all these things but getting hung up on a business name is pretty scary So we don't end up starting hopefully at the end of this you and the audience will figure out how to name their business for success Yeah, so where do we go from here? So first off? I think we should really identify what we want our name to convey For you, it's probably gonna be like gnarliness and radness and everything related to Skateboarding and that coffee experience, but for the audience at home Maybe it's trustworthiness or confidence or reliability really when you're thinking about your name What do you want it to stand for that first thought so step two is what I like to call it just a brain dump This is where you're literally just getting a piece of paper and a pen We're gonna go old school for you guys at home, but for us we got a tablet here Are you up for an activity wait like right now right now? Okay? Let's do it. All right. All right So stoked so stoked so once you have whatever you're gonna write on You basically just dive right in and what I like to do to make sure I can stream of consciousness, right? Absolutely, okay set a time limit Maybe three or five minutes that way you really hone in on what you want to really You'll think that but once you start going at the pen going it's just gonna go off Okay, so while you're doing this some things to keep in mind with with your business name You really don't want it to be too long of a domain name. What's too long does it pass the radio test? So if I gave you a 10 second ad spot on the radio Could you convey it to an audience a layer? They can remember it just right off the bat short and sweet Short and sweet to the point. Yes, and that translates to Talking to a friend or talking to someone on the street you tell them that that name Hopefully they'll remember it like caffeine and kickflips is potentially something that that could be that catch you like that I kind of like it. Let's just get started So when figuring out out this name and going through that that brain dump if you will you want to make sure that that you Don't limit your your business name and what I mean by this is say I I do pool cleaning services right now Maybe I don't always want to do that pool cleaning service Maybe I want to expand to landscaping or whatever that looks like but if I name my business nearly as pool service I'm stuck with just being a pool service guy right what you don't want to do is make it a trendy name remember those fidget spinners That literally everybody I never touched it, right? Yeah, that's a fidget spinner. I mean guilty But those it was a fad right they came and went I knew a couple of people that started a business around fidget spinners And now they're lucky to send 10 a month So coffee is like here to stay. It's not going anywhere. Absolutely. It's another thing to keep in mind too Maybe this could be considered a cool acronym, right? Like you have kickflips and coffee here. That could be K and C, right? Yeah, keep it clean The hats and the t-shirts right just super fresh. Oh now I'm thinking what font to baby steps We're just not naming it. You're trying to go out there. How much time we got? Stay away from either obscure words words that are hard to pronounce or hard to spell or just just terrible spelling Like coffee you can probably do coffee with a K, but it's gonna be hard to remember I've seen that especially you want to do coffee and kickflips. It's pretty tempting to have just K there. Oh That's true, but I could play off. I would avoid it Really? Absolutely. It's it's hard to spell Justin that reminds me what I know we're talking about websites and names But you know me and social media. Oh, it's your jam. Yeah, it's my jam. So I'm already thinking about Facebook Twitter and Instagram 100% and I want this name to be available on all three, right? So it's consistent Absolutely. Oh my gosh, there's so much to do so much, but it's it's not too hard Like once you have your name you just go to Instagram or go to Twitter go to Facebook search it Yeah, anything pops up, right and see if your competitors may already have that name because that's also a problem I know you're gonna tell me to reel it in. Yeah, but I'm also starting to think about the logo You know you see what I'm saying I can see where you made a comment earlier like people have these dreams and ambitions But then they stick to their nine to five because they get overwhelmed That's why we have to take baby steps one step at a time Like if we try to eat the eat the entire cake at once we may not be able to do it But I can probably chow down a slice at a time and by the end of it the whole cake's gone You should see me in pizza. This is your your first slice of cake You want to make sure you have your business name they move on to the next slice. So avoid trends Keep it Radio edit so not over 10 seconds. Yeah, super catchy super easy to remember And make sure it's available. Yeah, make sure it's all on those handles social media domain names all that good stuff What are we missing and make sure it's something that you love right? You want to this is your name So you want to make sure that you're invested into the name itself and you're passionate about it You know, I think that the other way I want to look at this is not just all the points you're giving to me But just making sure too, it's not too close to my competition. Yes. I didn't even think about that, right? This is so great. I love our brainstorm sush We got this and with your competition to make sure the name itself isn't trademarked because I've seen a lot of business owners Do that they'll invest a bunch of marketing behind it and then get a random letter in the mail saying hey Don't use that and they just waste a ton of money. It's not good. So Google's your friend, right? Yeah, just do a quick trademark search one of the first links that pop up and make sure that it can be your Members because that's important. Okay, cool. Yeah, that makes sense. All right. I feel better. Thank you all for joining This is Emma over at GoDaddy. Be sure to subscribe to our channel. So you're not the last to know and you see our future videos My business name I Think that's it. It's the winner, right? No way