 From the heart of Silicon Valley, it's theCUBE. Covering Comcast Innovation Day. Brought to you by Comcast. Hey, welcome back everybody. Jeff Frick here with theCUBE. We're at the Comcast Silicon Valley Innovation Center. It's right in Sunnyvale, not too far from Moffitt and they had a special day today, really all about customer experience and invited a lot of industry people around to dig into the issues and find out what is it that's all about customer experience. So we're excited to have our next guest. He's Rip Gerber, the Chief Marketing and Innovation Officer from Velocity. Rip, great to see you. Thanks, Jeff. Thanks for having me here. Absolutely. So for people who aren't familiar with Velocity, give us the overview. Oh, terrific. Velocity builds mobile and cloud applications 100% on Salesforce to extend the customer experience into deep into industries, such as communications, media health, insurance, government, energy and utilities. We extend the power of the cloud, the power of Salesforce to help these companies compete to transform and to win and improve their customer experiences. So what's the tie with Comcast? The tie with Comcast. Well, Comcast is certainly a very innovative media company and of itself and a big Salesforce customer and some of the things that they're doing and that we learned about today and some of the technologies that we saw are very exciting in terms of how they're integrating new content displays and products, new AI technologies, the assisted voice activation modules that we saw for others. Yeah, very exciting. So Comcast, like many of us here in Silicon Valley, certainly are on some amazing journeys with taking these enabling technologies and making our lives as consumers and customers and businesses so much better. Right, so you talked about digital transformation and I think you called them the big four for your customers, you know, social cloud, mobile and analytics. How are you seeing those things map back to digital transformation? It's such a big chewy term. How do you help people kind of zero in on specific actionable things and initiatives that they can start to see success? Right, right, so we're about a decade in in terms of those transformation technologies that I listed earlier today in our panel, social, cloud, mobile and analytics and we were about 10 years into these and so many might say we're in a post-digital world now and entering what we call a customer engagement world. I mean, so you take these technologies which are amazing in themselves, you combine them together and then you start creating the kinds of experiences that new companies that are cropping up disrupting industries and existing organizations are taking to do things better, faster, less expensive. So one of the things that we talked about today is there's a lot of legacy technology, a stack, let's take CRM for example, where you have very old technologies that are there that are keeping companies back that are holding back those experiences because of the way that the on-premise software has been customized and is kind of sticking there and new companies like Salesforce, which is in fact a new company if you think in Silicon Valley timelines have come in and created this amazing experience level on top and we work with Salesforce to extend it even further in those industries to create these amazing technologies pulling up the data from the legacy systems, bringing in social, mobile, analytics, AI and creating an experience that is seamless, almost invisible to you as a consumer or as a business. And so when we talk about digital transformation, it's not just the digital part of it, it's the transformation of the entire technology stack inside of an organization, the processes that they're following, sometimes the teams and the people and it's sometimes the entire industry in of itself. But is it hard to get a B2B vendor to think about delivering their product in the form of an experience, right? We hear it all the time obviously in B2C and everyone's trying to sell experiences and everybody wants experiences and Gen X wants experiences. But if you think of a Salesforce application and delivering kind of CRM capability to some salesperson on the line, how do they rethink that delivery in the form of an experience for that user? Sure, many of the existing metrics or benchmarks that you might have as a consumer, businesses are now being held to as well. So Comcast is a terrific example where there's a B2C as well as a B2B, sales organization and divisions and whether it's the contracting process that you might have with Comcast as a business or the signup process you might have as a consumer, your expectations are growing exponentially in terms of seamless, fast, intuitive, personal and those technologies that we work with at Velocity and Salesforce together help enable that kind of experiences for companies, media companies like Comcast for example. Right, the other piece of it, what we talked about a lot in the room before we got out here is driving it internally with your own employees and really driving kind of a customer centric culture and attitude and two degree experience within your own culture so that those people are then able to deliver that to your customer. How are you doing that at Velocity? What are some of the priorities that you set in this area? Right, Velocity's five years old. We are one of the fastest growing cloud companies actually in the world today. One of the reasons for that, a key driver is our core values. We say we're a values led company. Our first two values out of our seven are customers first and people are the core and so you can't do what we're doing and grow how we're growing and serve the customers with the results that they're getting, the way that we're doing without those two. Customer first, customer centric strategy and emphasis, but then people, our people are at the very core of that and they combine to basically deliver the kinds of results that we're delivering whether it's building innovative technologies, helping our customers with Salesforce implement those technologies and helping the leadership of those customers that we have measure, benchmark, and demonstrate to their consistencies the results that they're getting from those investments. Awesome, well thanks for joining us today at the event and taking a few minutes with us on theCUBE. Awesome, thank you so much. All right, he's Rip, I'm Jeff. You're watching theCUBE. We're at the Comcast Silicon Valley Innovation Center in Sunnyvale. See you next time. Thanks for watching.