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Published on Dec 25, 2008
http://tecacentre.net/wpress I've taken out a bit of time here. I had a bit of a fall the other day, so I'm stuck in bed instead of at my computer. My husband's just brought in a hard copy printout of an email from Clayton Makepeace about "The Total Package." He's just asking us for a particular thing to do, which I'm doing part of. We've been trying to think how to thank him this Christmas for the wondrous information he's fed us through The Total Package. And it just turned out when I was saying we've got to send him an email of some sort, we opened the email account, and here was one from him asking us and everyone else like us who has been getting the great benefits of The Total Package to do three simple things as a thank you to him.
We've picked out the best of all of them and printed them. My absolute favorite is the one on long copy. If my husband could zoom in on this, it'd be really, really good. This is my absolute favorite piece. It helped spur me on and feel more excited about writing long copy ads both for Internet, and for our go to the customer and service provide stain removal, et cetera and all of our Internet services. It also helped me understand why this year I have to put in three articles, separate articles, that they turned out to be a split up long copy advertisement for one of the services we provide in the carpet industry. It's got a wonderful article about Canadian Dry ginger ale. And I'm actually wondering if we can get it here in Australia. That's how good the article is. That enabled us to, along with all of these are the best of, which includes "The Eight Ways to Spot Dominant Emotions." We utilized this one, "The Long Copy," and "Navigating the Body Copy Minefield" rather prevalently in our final touch-ups of our latest brochure, which we have gone on and made ourselves.