 Hi, I'm Tiffany White, professor of marketing at the University of Illinois Geese College of Business. This is the third time that I've had a great opportunity to teach in the ICCC program. I have met some of the most passionate, passionate small business owners and I'm really happy to be a part of this experience. One of the reasons why I think it's really important to do this is because I think marketing strategy, which is the module that I teach, is such an important way through which consumers or through which companies can really establish their value in the marketplace, especially in an increasingly competitive marketplace. And I think that marketing is something that people sort of take for granted, but it is actually a really important source of value differentiation. I guess the other thing that I'm able to do here is just to connect with small businesses in a way that gives them something to think about that they might not otherwise have thought about and hopefully gives them something to get excited about when they go back to work on Monday. It changes their framework in the way that they think about their customers. And if I'm able to do that and meet some people and make some people laugh, and that's an even better part of this whole experience, I'm really happy to be a part of it and I'm grateful for the experience. I just want to emphasize the importance and the value of ICCC having such generous corporate sponsors, Kaiser Permanente comes to mind. And it's just, I think that in the end, that's what really matters. The ability of a company to see past the things that it sells, but just to really to go beyond that to make investments and people. That's how our economy grows. That's how smart small business owners become big business owners. That's how dreams become realized. That helps to contribute to our overall health and our well being, not only as people, but as societies. And I'm just really a fan of this endeavor. And I'm really grateful to the corporate partners and I really want to say congratulations to those who have had the foresight to invest in this great initiative.