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Uploaded on Nov 20, 2009
This shocking new ad was directed by Daniel Kleinman of www.rattlingstick.com for www.planestupid.com. The ad aims to highlight the brutal impact global warming is having on the polar ice caps. Daniel says "we sourced all the polar bears in Wardour Street in London, they live in a virtual zoo at MPC. No bear was alive when we dropped them from a great height and no pixels were hurt during filming. We did have to mop up the blood though."