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Customer Experience Journey Mapping with Oracle CX

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Published on Jan 21, 2016

CXJM are a high impact, interactive workshops mapping the customer journey. Before you start thinking about Digital Transformation, redesigning your business operations and your multichannel capabilities, it is important to understand the customer you serve, the experience that customer has with your organization at every step of their journey, during every interaction with you and their emotional response to your brand. Journey Mapping is a powerful tool to help us design the experience an design it right.

During the workshops you will learn how Oracle delivered business value for some of the leading organizations in Customer Experience such as Starbucks, Virgin and Canon.

During the workshops you will also :
- learn a new technique
- gain insight into a customer’s needs by mapping out their customer journey
- collaborate with peers to explore Customer Experience in an interactive session as you analyze and innovate seeking business value by looking from the outside in
- explore customer needs in a high energy environment seeking the moments that matter
- uncover opportunities to explore what sets brands apart

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