 Thank you for gracing this session. I will try and make it 20 minutes exactly. My name is Edwin. As Jax has mentioned, Edwin Kajani. I coordinate the nutrition project under the captive unit and food safety as a basis. I am trying to avoid that because I am not tall enough. So, basically today's presentation is capacity development through mobile technology. We are going to see or to look at how we can apply, how we apply mobile technology into development. This is a capacity area for us. So that is the focus of our presentation. The structure is as follows. We are beginning a bit of introduction of the project. They now take us through what we call mobile vast value chain. So inserted the word value chain there for this familiar within Ilji. But mobile vast basically is where our output as this project. Where is it structured out there? It's under our product called vast. And I will explain a bit more on that when I get there. Then we will define what we are working for. And as Ilji we have a farmer that we are working for and we attempt to define this farmer. And then we will see a few successes that we have achieved up to now. And then have a look at what are we taking home as Ilji in terms of this program. And what lessons are we drawing from the program as an institute. So the project is a three year project. We began honestly last year 2014. And we expected to be done by 2016. So 2017 will be publishing our successes. Making sure that everybody out there knows what we've been doing and what we have succeeded in doing. The program is structured in two programs. The project is structured in two programs. We have M health. So we have a mobile health component within the M nutrition or mobile nutrition project. And basically M health means that the output that we are drawing from this project is health outputs. So we are talking about taking advantage or intervening within the first 1000 days of a baby. So from the point of inception to the point of the mother getting pregnant and the baby getting to two years. These are the four 1000 days and that's the focus of this arm of the project which is the M health. So this is about our infant and the adult feeding, maternal newborn and child health. All that we encompass that or we take care of that in the M health program. We have the second bit of the project which is more relevant to us as in we. And that's the M health program arm of the project. So M health we are working towards products that are nutrition sensitive that will help our farmers. So we want to impact at the household level. We want to impact the nutrition status of our farmer and his household. So through these products that we are working towards or we are working in as this project. And these are products that are in this case mobile service products. So SMS voice messages and we will see this a lot as we go on with the presentation. That is the goal of the overall outcome of the project to improve nutrition. Through services that influence behavior change. So we want to send content to a farmer through their mobile phone to impact on some of the things they do around farming and around feeding. So to change their behavior towards enhanced nutrition outcomes within the household. And this like I mentioned we are doing through services that will be delivered as mobile services. That is the coverage of the project. So the project is a huge investment that we are implementing in partnership with other organizations. And in Africa we are in eight countries and in South East Asia we have four countries as listed there. So the way the project is structured is that we have five organizations. So Illuri and then we have Kavi as the leading partner in the consortia. And then we have BMJ, Oxpam and Gain. And we have distributed this amongst ourselves. We have divided amongst ourselves these countries. So Illuri apart from several outputs that cut across all the countries. We specifically are implementing in Kenya, Uganda and Pakistan as Illuri. So we are leading all the activities in those countries. But we have other outcomes or outputs other working areas that Illuri is leading across the consortia. And those are training and we will see where training comes in. And also quality assurance of context or these outputs or these messages that I'm talking about or referring to. Let's go into mobile vast, get them in the introduction. So vast stands for value added services and I prefer to leave it as vast because out there is the farthest vast. You'll never find it returning full as value added services. And vast for you is the email that you have on your phone, on your smartphone. So that is a vast size or a message that comes from someone from some campaign for instance. It could be a black friend campaign. It could be a health campaign. In our case we have agri campaign. So we are calling those messages campaigns that are in most cases delivered under what we call U.S.S.D. A technology where you dial hash a few numbers and then start a few numbers and then hash. And you get a menu of start. That is vast. So that is value added services. They are calling value added because the major revenue or the primary revenue for mobile network is usually voice. So when mobile started we all used it for voice. But then today we have a lot of other add ons that we are utilizing. Like you go on social media, you go on Twitter, you go on Facebook. And when you want to, for instance, book a flight, you go on trip advice and all that. Those are value added services that initially were not there. And mobile networks are only in them because they add value to the voice which is their primary investment. That's where they get the most revenue. So the value chain of vast because our outputs as messages and voice will be sent to farmers as vast. But we need to understand that value chain from where we are to the point where the farmers is reading that message on proper husband, your animal husband. We'll begin here as content owner. You're going to start with content. You have something that you're sending to our farmers. And that's the content owners. And these are very different from the carriers or the mobile network operators. So you start at content owners where you go through your books and all that and have whether it's help or ugly content. And then you have these guys that you call the vast aggregators. So these guys they aggregate all those value added services. It could be ring tones, ring back ring tones. The ones you put in your phone and I call you, I get some nice songs. Those are ring back tones. So there's a myriad of vast content. And we have organizations that call themselves aggregators that usually host that content for you. So as a content owner, you don't send direct your content to John, the farmer here. You will need a content management system. A plug and play where for instance if you're sending content to big farmers in Uganda and you won't send content around some big husbandry like maybe a safety issue like cleaning the big area, then you need to just press a button. That's the confidence you need as a content owner. You don't want a plug and play system. You just click a button and the farmer receives the information. Whatever happens in the back end is you don't need to take care of that. You don't need to think about that. So that's what these guys do. So they are a commercial organization and you should leverage between aggregators and carers to get your content to John and our farmers. Then from there the content goes through a network and then to John. And this other end here we have your handset here and then you have the operating system that sort of like I think everybody here should be able to familiar with what an operating system is like windows for your computer. So we have all this operating system for your devices. This is a smart phone. So you have Android, iOS or Apple products. You have Symbian windows for Microsoft products and other handset vendors. Some go through the carriers. So in a lot of western countries you find that they are carriers that have sort of like Verizon. They have agreements with handset vendors and they brand those handsets such that you cannot use another network on that handset. But in this part of the world and the areas that we work developing world we have of this direct relationship. Now this is where Hillary is working. Content development. So we are not conserving a lot of these other areas of the value chain. We are only implementing a lot of content development. But we are also in conversations with these all these other members of the value chain to ensure that this product that we are developing eventually ends up in a farmer's spot. Because if you don't do that then you have content but you have not defined a structure to do that content job. So we will refer to this in the other bits of the presentation. Let's define our farmer or the guys that we target with our outputs within the project. We have John here. These are the things that John struggles. These are the challenges that John has. How do I get extension services? He never gets those. Farming puts an implement. What to use where. What type of seed is best for my soil and all that. What season? When should I sow? When should I harvest? How do I preserve my harvest? That kind of stuff. These are things that many more that our farmers are struggling with. So these are the things that we want to intervene in when we bring produce such as the imitation product. When we think about John and his inputs and implements because lack of information on these things is what makes John a small scale holder who has very little from his farm who gets very little from his enterprises whether they are livestock or crop enterprises. When we look at the inputs and implements you probably will come up with a list like mine here. It's not exhausting but you can exhaust it but you're not likely to include mobile as an input or as an implement for John. And that's what we're doing with the project. For us mobile is as good as an implement for John as this whole idea is. And how is that? We've highlighted these challenges and we are saying within the project we've seen that mobile has this potential to bridge that gap of information that John is struggling with so that John can access for instance whether focused on mobile can get messages around running for husband market prices for his pigs for the other groups and where can he get them so all that stuff can be accessed through the mobile. Why didn't we go for radio or TV? Because we are looking from where we are standing mobile is an implement for us for behavior change communication is clearly an information breaking tool. Mobile and the opportunity that it brings for us that other technologies are not is that GSM is the technology that allows you to bridge your mobile phone. So it stands for global system for mobile communication. Again I avoided defining it in food because you never find it but always find it as GSM. So GSM coverage in emerging markets like Africa and Asia poor nations that we are working in is 80% 85%. So this is way higher than you pay for this at the landline or TV or radio and that's why for us this was a bullseye technology to adopt. Another thing that is coming up in this emerging market is that access for mobile services is equal in urban and rural you're finding it very very close and like other technologies where you find them in a lot of them in urban areas but rural areas are struggling with them. In the case of mobile it's almost equal and I'm sure you can also attest to this you can call someone in Pocoto to kind of master it from here in Nairobi and they will pick just as good as you calling somebody in Kilimani or Western Asia. So this is a big deal for the success of this information base. Two, the policy base of what we are calling smart phones or phones that go beyond a voice so phones that have other services that you can use is about 1.9 billion globally that is about one one in four persons having a smartphone. Of course we have a few hippies who have two or three and therefore this is not really a good an excellent number to use but it still is an incredible figure for a smartphone center we can't turn away from this and these smartphones you have your smartphone you want to use your phone beyond voice vast this is what you are calling vast but you have the services you have ringtones and all that fan system emails but for a farmer we have we have products that you want to deliver by what you call the vast the difference between just take you a bit different between smartphone and a feature phone is that feature phone a very basic phone for instance five years ago is not the same as a feature phone today today's feature phones will have emails but you would have to access those via browsers and probably some of us remember that time when you would have to access your email via browser within your phone that you thought was smart so that is still a feature phone but basically the basic thing is the operating system within that cannot be edited it doesn't integrate well to your applications a smartphone on the other hand has you can choose what operating system you want to use and these operating systems we are very familiar with the OS Android and all that we can also run that party applications you can install your Gmail you can install your Yahoo you can install your Facebook all that stuff as a musician project the tasks that we have around this area of this value chain is one to train guys who are developing this content for us in those 12 countries that I mentioned so it's our responsibility to ensure that this case have the skills and competencies to provide information that the farmer can use and this information is basically we are telling them on how to use this information and transform that into simple information so we get to such outputs for instance what we call this here at Illinois and transform that into a message so that's a process that's what we are doing we want to ensure that they develop content that is safe, factual, relevant that the farmer can access that information from the language it is used the technical level of content that is in that kind of so quality assurance of that content program or that is a task or a challenge that we are working on and we are for this objective we are using local content partners in those countries so we are going into agreements not necessarily as a deal but within the consortium we come into a country into an agreement with an organization that is locally based better understands the situation there and can therefore deliver content but these are the guys that we are training up there I mentioned we are specifically responsible for these countries and as the final task is to pass this media change information to our John the farmer and we need to focus on what level we are using it has to be how John can access in terms of simple approach we have to also focus on the format that we send the content so for instance if we put our content on Facebook our issue at John will be getting accessing that information to target our farmer with the format of the content in some countries they are doing pure voice because literacy levels are so low you can do it and somebody can do it technical depth of the content again because of consideration some of the successes that we have seen is that we have a good training guide around developing content for mobile so if you want to do if you have any related project then we already have that test that we already undertook trainings in 8 out of 12 countries so that is a type of we have a blended learning courses that we have also brought on board to ensure that we have a complete user experience for our learners we have a quality assurance framework that we developed I mentioned that we need our farmers to be certain that the information they get is correct we have a framework of ensuring the quality of that content it has all these documents there that help you to assure that quality what are we taking home as an institute from the program or are we just implementing it for the donor so we have this training resources that we can use across the city or in any other related program we have the e-learning course again we can remotely deliver this course validation process of breaking down complex information to simple information so we have a process that we have validated them there is a plug and play you just pick that up and implement it in your program we have tools that you need to use that you can use when you are doing your fax very nice tools that you can write on and message templates so these are tools that you have an opportunity of looking after the business we will send all these materials and then we have the structure of a content if you are developing content and knowledge bank for instance then to store your content again these are lessons that we have thrown and we will be happy to share blended learning as a capacity for the programs that we implement within the institute and again tapping into public private partnerships with mobile and electric operators because in all these countries we are doing this and we are successful at this and this is a struggle for a lot of developing of organizations that deal with development so this is again a take home for Hillary that we have been successful with that the program is funded by GSM GSM is the GSM association GSM I mentioned earlier is the global system for mobile communication they have a global association that sort of represent the interest in partnership with different they funded this initiative and we are implementing the program with these other four organizations we contribute to what we shared before on our communication and help and we are also under food safety and diagnosis thank you very much