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Published on Mar 22, 2013
The Cool Climate Oenology and Viticulture Institute's annual lecture series presented Goodman School of Business associate professor Maxim Voronov on March 20, 2013. Dr. Voronov's talk was titled 'legitimizing Ontario fine wine: encountering globalization, managing history'. He discussed how Ontario wineries, growers and their supporters have dealt with the forces of globalization and history to build symbolic value for Ontario fine wine.