Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Uploaded on Mar 18, 2011
In this week's Media Beat interview, mediabistro.com's Carmen Scheidel spoke with Ian Schafer of interactive agency Deep Focus about the success of its Mad Men Yourself campaign that required a lot of work and strategic research. "It is one of those bright, shiny objects that attracts clients to us, and typically they say, 'I want one of those.' We have to educate them on the fact that we didn't just come up with that idea out of thin air."