How to Make a Powerful Winning Speech




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Published on Mar 24, 2014

This video explores practical public-speaking technique (message, tone, humour, structure, surprise, control, intensity, PowerPoint). It is 'refreshingly intolerant on points of detail'.

Giving a long set-piece speech to a large audience is never easy. Anna Baker and Charles Crawford (The Ambassador Partnership: http://ambassadorllp.com/) discuss how Anna faced a career-defining moment: she had to give a keynote speech to 300 professional colleagues and wanted to get across some difficult messages

After listening to Charles' advice on a http://www.govknow.com/ Public Speaking masterclass a few days before the event, Anna decided to discard months of stressful over-elaborate preparation, simplify her message and sharpen her style

On the day she won sustained applause ("I could hear the audience listening to me right the way through - my speech had no 'tummy', as the Greeks say!"). Her speech has opened new options for her and helped her profession rethink some complex issues

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This video was filmed and edited by http://www.fxmedia.co.uk/ - thanks to them for doing such a good job

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Anna Baker (nee Maratos) is a professional music therapist and Head of Arts Psychotherapies in a large London NHS Foundation Trust. Contact her on Twitter @AnnaMaratos

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For first-class support in public speaking, speechwriting, negotiating and communication contact Charles Crawford and his colleagues at The Ambassador Partnership: http://ambassadorllp.com/contact/

Charles Crawford was the Foreign Office speechwriter in the 1980s. He has drafted and contributed to speeches by members of the Royal Family, Prime Ministers and different Ministers and other senior figures

His diplomatic career featured postings in communist Yugoslavia, South Africa as apartheid ended and Russia after the USSR collapsed. He served as British Ambassadorship in Sarajevo after the Bosnia conflict); in Belgrade after the fall of Slobodan Milosevic; and in Warsaw when Poland joined the European Union. He was awarded the CMG in 1998 for his work in post-conflict reconciliation in Bosnia and Herzegovina

Charles Crawford left the FCO in 2007 to start a new private career featuring negotiation/mediation consultancy, public speaking and diplomatic technique. He has led masterclasses in Diplomatic Skills, Negotiation and Public Speaking and Speechwriting for the United Nations and many other international organisations, the European Commission, and the FCO and various European Foreign Ministries

His writings on international issues have appeared in the Independent, Guardian, Daily Telegraph, National Review Online, Radio Free Europe, Commentator and DIPLOMAT. He is on the Daily Telegraph blogging team. He is the only foreign contributor to the US speechwriter website www.PunditWire.com

  • Category

  • Song

    • Symphony No. 1 in D Major, Op. 25, $quot;Classical$quot;: I. Allegro (Arr.
  • Artist

    • Martha Argerich
  • Album

    • Martha Argerich - Solo & Duo piano
  • Licensed to YouTube by

    • WMG (on behalf of PLG UK Classics); Abramus Digital, Public Domain Compositions, LatinAutor - Warner Chappell, UBEM, LatinAutor


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