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Uploaded on Aug 22, 2011
midem academy 2011 - Course 4: Best Platforms to Promote Classical Music Online
By Sean Michael Gross, Vice President, 21C Media Group (USA)
We all understand the importance of having a strong Internet presence, but what are the best based platforms for mobilising, engaging and growing the classical music audience online? We will look at case studies where digital platforms have been leveraged effectively to connect with this community and discuss the best practices for creating a long-term new media strategy. In association with bureauexport