 The Frontiers in Service Conference is an annual go-to conference for service researchers and service marketers throughout the world. The conference started 20 years ago in Vanderbilt University. It was started by Professor Roland Rust, who is one of the pioneers in service research. Frontiers Conference is international, not just in the attendees, but it's also international in where it's held. So every three years the conference is held outside the United States. Being a truly international conference, it fit very well with the direction that the university is trying to go in becoming more or more international in nature. So I think that Fisher was really an appropriate place to host this particular conference because Fisher really is a leader in the study of services. It's now a must-go-to event for top service researchers everywhere. The conference features five to six plenary sessions, which are the keynote sessions of the conference. This is not a kind of experience I would have been able to have otherwise if they hadn't brought it here to Fisher. I have heard comments from delegates from all over the world who marveled at our infrastructure, our facilities, our ability to pull off such an international conference. For Fisher students it was a fantastic chance to network. To be able to attend just as a student was really exciting and a really unique opportunity. Built around these keynote presentations are concurrent sessions where academics present the cutting edge research and service marketing. A lot of the authors that we had read were there at the conference. So there were opportunities to hear them really in action and kind of engage them in conversation and discuss the concepts that you've read about with these true leaders in the industry. We thought from the start that it was really important to have more of an interplay between the academics and practitioners. I think that's been a huge plus for the conference over the years. Also there were a lot of opportunities to interact with PhD students from around the world who were really doing a lot of the leading edge research in services. A conference like the Frontiers and Service Conference enhances the profile of not only the Fisher College but also OSU, Columbus and Ohio in general.