 Hey, what's going on guys? Okay, so I've been talking to a new trainer or he's been an experienced trainer But he's gotten in on his own. He lives in a little town not too far outside of my city. Okay, and He he's been trained before but he really wants to make this more than full-time He has adult city trains at his garage gym and then there's a plenty big open field that he has so he wants more athletes and outside of He knows that he needs to Break down any discomfort that he has Talking and emailing with middle school coaches high school coaches coaches and club directors of different sports organizations around him and Finding out where the parents are and maybe some online Facebook groups That we've talked about here before Where parents share about a lot of clinic information and tryouts and stuff like that. Okay So he knows all that and he's trying his best with this but as far as daily content to really Do his email newsletter and for his general social media. He's trying. He's trying really hard maybe too hard to figure out What's a post about and it's kind of silly sounding because that's like main just post like What are you talking about? You're a strength coach. You help athletes. You make them bigger faster stronger. Okay? Something you need to think about before you dive deeper into so many of the thousand different things you can post about is outside of You know strength science speed science nutrition science sports psychology You can't forget that you are supposed to be documenting The journey of your athletes Because those are the ones that parents and other athletes are gonna resonate with okay, and that can include your personal story Growing up, you know, like what makes you valuable right now and why do you wish somebody like you was available? Was it just because you had somebody who could make you bigger faster stronger than you were? Give you better stats for varsity in high school Give you more opportunities to play in college do better in college once you got there some that's true, but it's also because When you were in school you were playing you were also playing for outside of school teams those organizations You may have not always gotten the extra reps that you needed the attention to detail Okay, and that's your job right there right is no matter your philosophy of training the good the bad the ugly You know, we're all gonna we can all go on Twitter rants with us, right? You're you wish there was somebody there to help you for all these small pieces along in the journey and That is what you are doing You were helping somebody else on their journey Making sure that they are so confident that they are getting the extra reps getting the extra work getting the extra development That nothing is ever gonna make them quit like it's gonna take an army To make them quit, okay, they're gonna have to drag them kicking and screaming Everything to make them quit because that's how confident they are in their development because you help them. Okay, so when I say Connects with people about your athletes journey. You don't have to make these ESPN 34 30 Videos on them just saying you know where they were day one learning certain strength patterns learning sprint technique You know where they are after six weeks what school they go to Feedback you get from them and parents about how they feel when they move in games and practices now from training with you The data that you see in your training that they are improving on all that is part of the journey. Okay, and Me with a fitness background that was once part of my journey that connected people is because I had been somebody who Couldn't get bigger and stronger I didn't understand nutrition as well I thought I was eating enough and then I started connecting with people and my clients that I would post about Where their journey was to try out for a pro dance team They were wanting to become even healthier stronger more in shape to plan on having kids They were wanting to make sure they stayed that way while pregnant Post pregnancy as they got older and career changes Those were all stories that connected with my audience and the people that I wanted to hire me Okay, so don't think too hard often with What to post about yes, we do want you to post and be unique with These are the things you need in order to improve your squat Okay, all the sports foreign stuff how to be ready for camps how to be ready for tryouts How to win against your competition in games, okay? There's all those great topics that we have but remember Everything everybody that you currently train They're not just people who paid you those are people that one they could bring referrals But they are walking testimony. They are your connection to more people who see your content Okay, you post a certain school and sport age and you post that hey They've increased their speed by this much. They're strength by this much They're feeling more awesome the parents love what they see and everything they played their butt off in a tournament They didn't lose any gas in the tank. Okay, those are the pieces to connect with other audiences Okay, everything else that you post is just gonna be like man This guy makes them go above and beyond. It's totally unique than just sets and reps and running laps, okay? So think think hard with this but don't make it into rocket science. All right Everybody you train once again is a story that connects you with more parents and athletes that you want to Sign up in your program. It starts off with your own story You resonate with your current clients and you take both your story and current clients and you make a little post about it from before and afters and you resonate as you go with your future audience and your People you want to pay you. Okay, so if you're looking for more Information on this on how to simplify this complex thing of what to post about I don't want to bore them I don't want to get to geeky. I want to do it smart. I want to do it right I want to do it simple then you need to sit send us an email make money Coaching athletes at gmail.com or you can text me to 1 0 4 1 4 3 0 7 7 Make sure you're following on Instagram make money coaching athletes and we'll talk to you again Okay, hope you like the rest of our content this week