 Hey, what's up? Are you one of the real estate agents out there who have not tried out my free real estate coaching program to find out that it's actually legit in a big, big way? You're probably asking yourself, why is Ricky doing this for free when so many other coaches are charging? Today I'm going to explain the real reason why I'm doing it for free, how it works, and I'm going to give away 10 copies of my book list to last. I get to openly share everything that's in this head with you for free, no strings attached. I want absolutely zero from you. All right, welcome back to my channel. I'm Ricky Caruth with Remax of Orange Beach and ZeroToDiamond.com. What I'm trying to do here on my channel is reduce the failure rate in the real estate industry by teaching agents that it's not about the transaction, it's about the relationship. I think too many coaches out there are coaching you to go after the deal and the new age agent is not going to operate like that. If you operate high pressure to go after the deal, you might actually get left behind in this new technology driven world that we're in. My program is the wave of the future in real estate and it teaches you how to build your business for now and the future at the same time by developing lifelong relationships with property owners in your area. No, I'm not going to tell you to call for sale buyers. No, I'm not going to tell you to call expires. No one am I going to tell you to buy leads and all the other tactics that most coaches tell you to do. And by the way, I think all that stuff works. I think anything works as long as that you are in communication with people that you've never talked to, asking what in the world you can do to help them and then focus everything around whatever the answer to that question is. I started ZeroToDiamond January 2017 after I wrote my first book, ZeroToDiamond. Later on I wrote my second book, List to Last. So as I started the coaching program, I started out charging. One day I woke up and I realized something huge. I realized that I was not running my coaching business the way that I coach real estate agents to run the real estate business. I was coaching real estate agents to go after the relationship, not the transaction. But here I was trying to charge every single agent coming through the door. What I found through that was that a very small percentage of the agents that came through would actually pay for the product and try to use it to succeed and I would lose all the other agents. After I took a hard look at that situation, I thought to myself, this really isn't getting me where I want to go. I'm not really growing with this strategy. So I had to make a decision that I really want to make a huge impact on the entire real estate industry and how to reduce that crazy high failure rate. If so, I have to impact tens of thousands, hundreds of thousands, millions of real estate agents. So I decided to go free. I had 200 paying members at that time. I shut all their automatic payments off. I had a meeting with all of them and told them, hey, everything that you guys have been paying for, I'm now going to open it up to the entire general public for free and not only that, I'm going to make it better. So everybody moving forward is not only going to get the same program that you've been paying for, but they're going to get an even better program. And you know what? Not a single person asked for any money back because that's how much value I provided them. So the first huge benefit to having a free coaching program is the fact that I don't have to hold back anything. I can let it all out. When I go do speeches and I'm doing YouTube videos, I can let it all out. I don't have to hold anything back hoping that you pay me something for the content that I held back. I can just let you know everything that's on my mind, how I do everything, everything from the inside out. And I love that. It takes so much pressure off me and it helps you even more. When I was charging and I was holding back content like my phone script, that used to be a big thing. I wouldn't just let anybody have it unless you actually paid for the membership. And I didn't like that. I didn't feel right. It wasn't me. Another reason is something I already talked about. It's the fact that I can go so big when it's free. I can actually make a difference one day. I can actually influence the industry. All I want to do is share my principles with the world. I want to share my low pressure, hardworking way of doing business. And I just hope that one or two of you pick something up that you can take and use and succeed. As I said earlier, there's over 5,000 agents in the program right now. And over the course of the past couple of years, I've gotten thousands of messages from you guys saying you've gotten listings, you've closed the deals, your beginning relationships, all kinds of positive things going on. And you can see in the Facebook group, the Zero to Diamond Facebook group, you can go there and scroll through and see all kinds of testimonials and phone call results and all kinds of stuff. It's insane. But Ricky, you can't be doing this for completely free. How are you going to get paid? What's the ulterior motive? Trust me, guys, I know what I'm doing. I'm going to get paid with book sales, speeches, and sponsorship deals. You see, this is a complete win-win scenario for everybody. I get to share with you everything I do to sell 100 properties a year. By the way, I'm about to hit 100 deals for the fifth year in a row. I get to openly share everything that's in this head with you for free. No strings attached. I want absolutely zero from you. All I want from you is to get out there and succeed. I don't care how you do it. If you take my mindset and apply it to you, your style, great. If you take my style and go out there and crush it, great. If you take a little piece of what I do and crush it, great. If it doesn't work for you, great. It's free. You can go try something else now. You didn't lose anything. So how does the program work? What all is included? What are the steps? How do we get started? What's the deal? So you're going to go to zero to diamond.com. You're going to sign up for the free coaching course. Okay? There's a complete course that I've spent many, many, many hours developing for you. It includes so much. There's a 90-day action plan, 60-day jump start. There's listing presentation, watching me make live calls, all the phone scripts, everything you need to get going 100 miles an hour towards your dreams and goals. So the first step is to go there and take the course. The second step is we have live training sessions right here on this YouTube channel every other week. Each live training session is a subject that we pick out. Maybe it's me making live calls again. Maybe it's some kind of subject that you voted on. And we're going to take that time to discuss whatever the subject is or watch me make calls. And then we're going to have a Q&A session. This is the moment that you guys get to ask me questions and we get to interact and get everything out in the open so that we can move to the next level. As a member, you can email me, DM me on Instagram, message me any kind of form or communication you want to and reach out to me with any questions whatsoever. Then we have the podcast. There's several podcast episodes a week for you to listen to where you're driving to work, working out or whatever you do when you're listening to podcasts. There's new YouTube videos every week that some subject matter that's going to help you take your business to another level. Then we have Instagram. Instagram, I do daily inspirational quotes on Instagram all day long. You can also watch my Instagram stories to keep up with me what's going on through my day. So I'm doing my best to provide you the very best content out there. I want to be the number one real estate coach in the world over the next five years and you guys are going to help me do that. It would really mean the world to me if you would like and comment every single YouTube video that comes out so that YouTube will push it out into the social media universe to spread my message even further and help more agents. So I hope this video cleared up why I'm doing it for free, how I'm actually going to make money out of this and how this situation is a total win-win for everybody included. I want to give away 10 copies of my book list to last. I'm going to sign each one of them and mail them to you. All you have to do is like and comment this video for your chance to win a book. If you're already in the zero to diamond real estate coaching program, just comment what it's done for you, why you think other agents should get involved. If you're not in the program, comment any questions that you have about the program that I can answer for you. Keep crushing it and go sell something.