 Welcome. In the previous part of our MOOC Communication Ethics, we talked about the basics of communication ethics. Recurring dilemmas in our field, classic examples of conflicting values, and of course, consequentialism. But in this part of our course we would like to talk with you about the issue of media governance. Media governance refers to all processes of governing our media landscape. Informal, internal in the organization, or external, that try to govern, in other words, to rule, regulate, facilitate, monitor and influence media behavior. It is, in simple words, the entire system of rules and regulation, and informal, societal, ideological and economical processes that influence the behavior of our media. Or actually, I should say, it influences the people behind our media. The people that make, facilitate and distribute messages. They create our media landscape. From time to time and place to place, the look and feel of our media system may vary because of exactly this. The people behind it have different views, expectations and norms of what they should do and what the role of media in society should be. Ideas on the ideal role of media are plentiful. Some see the media as an instrument of information for the government, and some see it as an ideal tool to educate and uplift the masses, to make us smarter, better or more likely to reach a religious ideal. And perhaps media are merely channels to be used by people who need a platform to reach a larger audience. Or smart means of powerful people to make us buy things and be productive in society. Others emphasize the entertaining role of the media. That messages should distract and make our lives more pleasant. Or perhaps media should be a power upon themselves and serve as an unofficial institute of our democracy, counterweighing the power of the ruling elite. For the scope of this MOOC, it would be too much to cover all ideals on the role of media in society. In our course Introduction to Communication Science, we cover this topic in more detail. For now, it's important to realize that our system of media governance is often the outcome of all kinds of expectations of the role of media in society. Governance is merely a way of making sure that media fulfill that ideal role. In the following clips, we will therefore start with a basic model of media governance, before moving on to the early and early modern historical models. And this is needed to explore the start of the dominant theories of today, where we will end.