 Here at the ID Tech Act. So who are you? I'm Alfred Pore. I'm the author of Health Tech Insider It's an online site newsletter about wearable technology for primarily for health and medical applications I'm Dan Rosenbaum on the publisher and editor the wearable tech insider Which is also about wearable technology, but for the whole range of applications not just health tech So what's going on right now? With this industry everything as one of the I've been saying all week I started off writing with for PC magazine and the the height of the personal computer With John T. Dvorak or no, I actually absolutely with John Dvorak. Yeah. Yeah, and had lunch with him yesterday So that was a surprise. I know I know that's so And the thing about that 30 years ago was this this incredible excitement it was an explosion of a new industry with all kinds of supporting technologies and and things going on and and And the problem is that excitement is gone from that market. Everything's commoditized. It's just not Not as exciting as it was what I find that same vibe here with the wearables the printed electronics the 3d printing The energy harvesting all those topics have a synergy and work together in a way that's very exciting We're in that explosive stage where everybody's sort of tripping over each other doing the same kinds of things But there's a lot of really good stuff that's coming out of it What's going on in the wearable tank? Well wearable tech is also very exciting these days There are three billion people who have access to the internet and there are a trillion sensors coming online this year What's exciting about About telecommunication with the site about technology at all is is when people communicate with each other and that's what wearable technology Allows it allows people to put sensors on themselves and make their lives better understand their lives better in ways that are just unimaginable and what's exciting about this show is You're you're at the bottom of it You're seeing that the component you're seeing the thought you're seeing the people Falling over each other and talking to each other and discovering the commonality of interest and the commonality of goals So this is a really good show what well I I mean I would love to be a fly on the wall here because I have a feeling there's probably a deal a minute Going down here as people are discovering that they have technologies that support each other's projects and Need you know need what each other has to offer Does this mean that some of the guys around this hall right here and this conference are like In the middle of what's gonna happen. Oh, absolutely. I mean the next Bill Gates is probably walking around here somewhere Really? Oh, yeah, which one which I know if I knew that I wouldn't be talking on this I'd be over buying drinks I'd like to put you on the spot actually, so the most exciting What is the most exciting advancement that you hadn't seen before that you saw here at I detect? You know, I would was expecting to be blown away by something. Yeah, and so far. I haven't right It you know, it's everything's been incremental from what I've seen so far. I mean I haven't seen that One oh by the way, that's the coolest thing. You got to make sure you go over that booth and check it out Which surprised me a little bit, but But again, it's all new it's it's what I would call very frothy there's a lot of suds in the whole thing and Trying to find you know handicap who's important who's who's got the development that's really going to make a difference I That the signal to noise ratio is is a little low So I'm not you know, it's tough to pick pick the big story coming out of this So yeah, I think at this point what we're seeing is we're seeing The engineering we're not so much seeing the products. There's some very exciting products. I mean the the folks from sensoria I've known for a couple of years. I'm very excited to see what they're up to the folks from clothing plus the people who are Who are assembling the technologies together into products is very neat But by the same token, there's a lot of people here who are who are presenting who are engineers presenting to other engineers So today that may not be exciting come back Tomorrow next year and when that starts to to enter the ecosystem and start being being Manufacturable that's going to be cool. I mean 30 years ago intel was a boring company Yeah, it was a company that made Microprocessors big deal And now they're not born anymore. Well, I be IBM PC came out and all of a sudden they became extremely important so um, you know You know, they're this hall is filled with a lot of future intels And and it's also filled with a lot more companies that won't be here next year And so that's part of the excitement and part of the the energy that comes out of all this What do you think about the printable electronics? Well, is it cool? It's not only cool. It's essential. Okay. We're not going to get to scale We're not going to get the lightweight flexible Low-cost kinds of devices that we're going to have to have in order to make wearable sensors and and wearable body networks disappear. I mean Strapping something on your wrist is invasive and and obtrusive and it gets in your way We're going to be talking, you know in order for this stuff to really happen to get that benefit for both the individual And for the the whole community where you aggregate all the data You're going to need systems that require more than an enthusiast To to adopt it's going to have to be something that just disappears into your normal life And printed electronics ice Believe is is the only way that we're going to be able to get there I'm going to get also sensors everywhere Going to have sensors already are everywhere. I mean how many sensors are in are in your phone I mean, you know it used to be a phone was a transceiver for for voice And then we got text that we got a camera on the back We got a camera on the front. We got accelerometers gyroscopes, and you know, who knows what's all in there. So The the sensors you know better than I but you know the sensor Market is probably growing 10 times faster than the wearable market Reflections is that about right? Oh, it's not just where it's not just where but there There's a whole a whole track here that that it's really about eye beacon and location and marketing Understanding where people are and where they're going and what they're doing That's all sensor driven So it's it's about improving your life is improving marketing It's about delivering information to people when they want it what the information they want when they need it That's all sensors and it's it's happening in wearables. It's happening in cars. It's happening, you know in smart homes you know We want to know more about our the world around us And the prices are falling so quickly and they're becoming so available and so easy to integrate into into devices and services that Yeah, it's just exploding and it's the communication. The communication structure is in place right it's here We have the internet. We have wi-fi. We have we have beacons It's it's now a matter of what are we going to communicate over that infrastructure? And that's what sensors are I think the great thing about sensors as well when you see the implementation that's going in You think a heart rate monitor just going to tell you about heart rate But the great thing is when you put them all together That the total number of things it's almost the hole is greater than the sum of its parts in such a huge way because the insight that you can gain from this this huge number of technologies being developed is incredible to know where you are on the earth is one piece of information If you know where you are and how fast you're moving that tells you a lot more If you know where you are how fast you're moving and in what direction you know That combination of three pieces of information is so much more powerful than any of the one that you have So if you have something that can sense a dozen biomarkers in your sweat at the same time That's got heart rate and respiration rate at the same time. It's got body temperatures at the same time It Knows about your gait and your motion, you know what the forces on your at the bottom of your feet You can extrapolate from That multiple sets of information in conclusions and And analysis that you just could not get from any one or two or five of them alone I mean it's it the power of additive information is just enormous one piece of data. Does you know good at all? Five pieces of data ten pieces of data 20 pieces of data all about the same thing that becomes really fascinating To know that you can walk into a store and walk to to to this chaos and your heart rate goes up What does that tell you as a marketer? Right, you're on the right track. Yeah, we were speaking to people in advertising agency We were speaking to people in advertising and trying to to give that a number In terms of a dollar value and let's just say it was it was huge. Yeah, so this this sort of There is no question that the market is going to and growth is going to matter and that value Again, look at google. I mean that value Drive so much innovation and so much New services and and value to the to the end user At the consumer who who doesn't have to pay money in order to get that You know to get the benefit without having to invest anything themselves. So and it's Um, yeah, it's amazing. Did you see googlers here? I did not see the google. It has to be here, right? Coming with a google x project Well, they have to be here, but google has to be everywhere. Yeah, what struck me was that there was someone from clorox in the clothing Sessions Clorox cares very deeply about the maintainability of clothing The the clothing guys can say this thing can wash 50 times and that's great But can you put soap in it? But is it going to be a problem? Is it going to be a problem and you put bleach on it? What happens chlorine bleach on on electronic circuitry silver electrons that that could be a problem And they want to be here at the table discussing those things with people who are making it happen Yep, cool. Thanks a lot. You're very welcome. Get what you need