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Published on Mar 22, 2011
Show me the money! Or, in other words, get the consumer to show you that they are not really broke, just very cautious. As NRF Chief Economist Jack Kleinhenz put it: "Consumers have not been suffering from a lack of spending power, they've just been missing the confidence to use it."
So, if the money is out there what does it take to motivate the consumer to spend it and spend it with you?
Join us on a journey to discover what buttons to push to get the customer truly excited and learn who is doing it, how and with what results. Some of the outcomes are staggering! 30+ million global groupon subscribers 'motivated' to shop with businesses that give them deals too good to pass, whether they need those products or services or not. So good of a proposition that google did not hesitate to offer groupon six billion dollars to buy it (an offer that groupon turned down!). Another example? How about another six billion which is the amount of money estimated to be spent via mobile phone in 2011? And these are just a few of the many examples of consumers' motivators in 2011 and beyond.