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Upholding brand truth is everybody's responsibility

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Published on Feb 17, 2019

Listen to the Everybody Brands podcast at http://everybodybrands.aespire.com/12...

"Upholding our brand truths is everybody's responsibility. If we're not aware of what our brand represents and if we don't communicate it clearly, people will fill in the gaps with what they believe - whether it's true or not."

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