 I can't overstate the importance of great people. Now my businesses have all focused on the creation of intellectual property. I haven't started and been involved with businesses that required much kind of physical capital. All of my stuff is software and brand, so intellectual property. And if you think about it, what is the factory for intellectual property? What makes intellectual property? Where does it come from? The brain. It comes from the brain, right? It comes from the brain and it comes from brains collaborating with one another. Wired together. Alright, so therefore having the best brains in your company that's creating intellectual property and intellectual capital, what could be more important?