 Hi, Jeff Frick here with the Silicon Angle Network. We're here at the Flash Memory Summit Santa Clara Convention Center, Santa Clara, California. We came down to see what was going on in the world of flash and really a dedicated flash show. So I'm here with Arvindan Gopala Krishnan. Did I get it? Yes, absolutely. All right, awesome. From HP, from 3PAR. That's right. So welcome. Thank you. So tell us a little bit about what you guys are doing here. We were at the 3PAR launch event at Discover a couple months ago with the boots and gloves and Mario and Fafa had a great interview with those guys. So what's happened since then? That was fun, wasn't it? It was fun. Yeah, so we're here to talk about all flash, right? Our all flash solution and the performance and all the gains that come out of that. We believe flash is not going mainstream. It is mainstream, right? And we have a demoing our all flash solution. We have three sessions, one of which is actually with a customer, Lattice, who is a service provider. It's an established 3PAR customer who's actually seen the benefits of going to flash and are taking up our solution there, right? So as you know, with an announcement in June that we're talking about, right, we've done our bit to actually bring the cost down to a point where flash is looking extremely attractive and compared to performance drive. Right. At $2 per gig. Right. So you said mainstream. So how do you define mainstream? Obviously when flash first came out it was really targeted to really low latency applications, specialty applications, high value applications because it was expensive, right? That's right. But you talked about going mainstream. How do you guys at the HP 3PAR to find mainstream and when will we know that we're starting to get there? Right. So I think the first profile is the cost. You said that the fast flash was actually confined to those niche use cases, you know, VDI, specialty applications where you need that kind of acceleration because it was expensive. And so you can find it at those kind of silos there, right? But now at this kind of cost point we're talking about growing the silicon cost curve here, it's now become a point where you can deploy it from more general use case, right? But typically where you'd use a general purpose mid-range array, for example, or a high end system, for example, right? So yeah, that's what we mean by mainstream. So you hit a certain cost point and you start taking out disk drives and start using flash instead, right? That's great. So talk a little bit about more of the customer. And it is, it's nice when Santa Clara home event tell Gordon Moore not too far away and Moore's law just continues to deliver great things for the technology world. And more importantly, customers. So talk about the customer that you're highlighting here at the show. Who are they? Tell us a little bit about what they were doing before and what they're doing now with flash. Right. So this is a customer called Lattice's. They're a service provider and, you know, that's been a strong area for pre-par from the very beginning and they're an established pre-par customer, right? And so they've actually seen them on the flash journey. They've seen the benefits of going there and they have tried out our all flash solution, the store service 7450. And they are reaping the benefits of that both in terms of performance as well as the cost gains that come with it, the power cooling density that we offer with the solution. And that's what they'll be talking about here, right? All those types of aspects of that. Okay, great. And just one last word is we've signed a kind of what's the vibe here at the Flash Memory Summit for those that weren't able to make it to Santa Clara? I think it's great. I think there's a lot of cutting-edge stuff that's happening here. There's a lot of great new media stuff that you're seeing here. A lot of storage solutions coming out. So I think, you know, things that are literally two, three years ahead, we're cutting a glimpse of that right now. Awesome. So Arvindan, thanks for joining us on a short notice. We kind of grabbed them out of the hall, but that's what we like to do. So this is Jeff Rick at the Flash Memory Summit, Santa Clara, California.