 10 best marketing tools to get influencers to work with your business Okay, you've thought about using influencers, but how do you go about it? I mean do you just do you send them messages? Do you ask them the answers? No There are actually marketing tools and in this video, I'm gonna walk you through the 10 best ones You're gonna know exactly how to contact influencers. You're gonna know what they cost You're gonna know what their audiences are You're gonna know the pros and cons of each of these and I'm gonna walk you through step by step As a matter of fact, I'll put them up on the screen so you can actually see these tools and see how they work But before we get started, don't forget to turn on all bell notifications Click that subscribe button below turn it from red to gray and Turn all bell notifications so you're notified each and every time I go live. Okay, so Contacting influencers. Why is that a little intimidating? It can't actually be a little intimidating. That's why these tools are so great guys I want to walk you through each one. You've got a market in a digital age now You've got to use what works now. It's it's different. It's not like running newspaper ads or magazines ads anymore It's it's entirely different. So you got to jump into the new digital marketing age So let's get right into it and let me start listing some of these and telling you all about the first one I want to tell you about his trackers. Let's go over there and take a look at it. Okay. Here's tracker right here It's a favorite of companies. I mean Zendes uses an American Airlines using it If you don't mind investing just a little bit of cash and a little bit of your time to get the ball rolling it actually helps you find influencers and Target more in on your strategy You can find the best appeal to these audiences and it can also help you nurture relationships with people you already have You can make up really descriptive Reports you can show exactly what progress you've made and you can also narrow down your efforts a little bit more It's it's a decent Program it's a little bit on the pricey side But it really is all in one solution for those who prioritize Influencer marketing above all else. The next one I want to tell you about is buzz sumo buzz sumo has been around for a long Long time and they really have a lot of features. They help you find your niche influencers They'll also predict how responsive they're actually going to be in advance From competitors research to Twitter profile search. This is a tool. That's really a favorite of mine It's a daily to-go list just about any digital marketing task that you want to do You can keep an eye on important metrics like retweets rate. You can also see the reply ratios It gives you a really good idea of your choosing influencers and the tend to talk back to their audiences Or if they're just broadcasting stuff. I mean you want to know if they're actually connecting The next one I want to tell you about is called pitch box pitch box Pitch box is really the top-end influencer marketing outreach tool It has a really robust Prospecting feature as well as all kinds of ways to help you get your contacts organized how to stay in touch with them You can also do reminders. You can do follow-ups. You can check the status updates You can keep your team updated on who of your influencers needs a follow-up It also proves to be very responsive About the best ways to reach out one-on-one to these influencers when you're making your email outreach strategy You want to be really cautious with your email tactics? Make sure your emails don't look like spam. This could actually hurt your brand The next one I want to tell you about is LinkedIn now all of us understand we think we understand what LinkedIn is While it's often used for like business-to-business prospecting and outreach and jobs and all that I've also found it's a really effective way to make the most of the platform and to reach people behind Different brands so that's pretty cool. For example, if your influencer outreach involves media coverage You can find first and second tier connections at your local publication You can reach out or you can get introduced through a common contact So you can use it differently than what you think it may be My next one and one of my favorites is my blog you now You won't get anywhere with influencer marketing without proper engagement So even if you've got an influencer that's working for you and he's got a lot of followers or she's got a lot of followers It's that actual Interaction that you want my blog you is actually a community of experts all in one place and they give it tips advice They nudge people they encourage people. So it's really a pretty cool place It also is a great place to get your content together Such as you know soundbites quotes You can imagine that it will make great resource for people who want to connect with all these different influencers And do it on a one-on-one level while still leveraging their own authority to do it Next one I want to tell you about is Co-schedule co-schedule is a little bit different. It's really one of the best ways to better build relationships And create content that engages with your audience How many times have you seen a major influencer share a post or a video or podcast because they like it a good example is George Takei he brings millions of views to a single post just by sharing it Co-schedule is actually dedicated to helping you create better content Planning your collaborations and so that you can start reaching the influencer visibility. You've always dreamed of now My next one is a Gora pulse a Gora pulse a Gora pulse is Really technically I would have put this in the category with Hootsuite because I use Hootsuite But I really like a Gora pulse for the pro platform in particular It uses the geo data alongside Hashtags and also profile info on Instagram to create more targeted influencer reports for you to use and To make your decisions based on there aren't really nearly enough Instagram tools out there So this is a must-have for anyone that is on a social photo site They have what's called a cross-search feature and it's really special. It allows for full custom Optimization, which I think is really neat my next one. I want to tell you about is one called keyhole Now keyhole, I wouldn't say always works. It really you just got to kind of try it out It's a little bit of a hit-and-miss type thing. It's not really that great for research on specific people That's not what it's there for but you can use the real-time tracking You can identify patterns that show who is sharing the most trendy post across Twitter Which really is going to lead to you to the influencers you want You may not have found these people otherwise if you didn't know this stuff. So this really matters Because influencer marketing isn't just about you know, getting the biggest names to talk about your business It's really about finding the ones who are most valuable to your brand. They may not even be as well known It could be a micro influencer or a nano influencer So this may not always be immediately apparent and keyhole lets you look a little bit deeper And that's why they call it keyhole. The next one is Fin Teza Fin Teza Fin Teza is more to find influencers. It includes outbound tactics You research you reach out you follow up your research again. That's not to be done on site Yet, there's one thing you can do you can create and you can personalize your influencer driven landing page for those Influencers to be sure to engage with their brand once you get to your site Fin Teza allows you to Actually take all those people record them enter them into your site through a specific page and generate a personalized Call to action to better engage with them. So it feels more personalized So you can target your influencer landing page for example, and you don't want to sell anything to them instead You may want to invite them to download your lead magnet or claim their personalized freebies So that's kind of a cool way to find influencers It's also Good to use a Facebook pixel on there to record everyone who initially landed on your influencer driven landing page And that way you can actually remark it to all these people and they can see it over and over and over You know that works the remarketing where does that ad won't go away and my last one on the list? It's a little different. It's called follower walk follower walk I don't know where they come up with these names But it's really been praised by so many people and hailed as one of the best tools To mark it for a long long time I have not personally used this paid version But I have seen the free one a lot And I can say it's one of the really coolest tools on the list that I'm telling you about today Because it's so reliable. I found more Twitter influencers And searching on here to connect with and almost anywhere. Okay, so that's a pretty complete list And there's other tools that are out there. I'm not going to say there aren't other tools out there These happen to be what I think are my ten best. Okay, I've got my ten best and these are it I would tell you if you want to speed up Your influencer research and you want to get the influencers that are going to match your business the quickest I would use some of these tools guys You can do this on your own without paying for any tools But you have to realize your time is worth something So if you're spending all your time trying to find these influencers and wondering if they're any good I mean you can spend hours weeks months just researching who to contact when you use one of these tools You can really target the right people for your business You can look and see how much influence they really have you can see if people are actually interacting with them Or if they're just doing a bunch of posts So these tools are really invaluable to you on your own It's almost impossible to tell if the influence is going to be good for you If they're going to post the way you want and if they're going to get the interaction you want and if you're going to get Conversions in sales, so I highly recommend you using these tools. They're extremely valuable And it will save you so much time and keep in mind your time is worth something Don't try to do everything on the cheap. I see people do this all the time. I see people mowing their own lawns I mean I used to mow my own lawn so I'm not going to say anything about that But if I go out there and mow my lawn and I don't make a video that video is going to make me a whole lot more money I'm paying 35 bucks for a gardener to show up, you know I can't I can't go out my yard and work for three hours for 35 bucks It doesn't make sense and it doesn't make sense for you to try to find your own influencers either I hope this worked out for you if you're an influencer put your information below talk a little bit about what you do You don't know somebody may discover you if you're looking for influencers post below what you're looking for Somebody may see your post and contact you. 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