 Now, obviously when you're coaching someone, there's going to be conflict, there's going to be disagreement. And I could imagine some of these athletes, they walk in with a lot of disagreement and a chip on their shoulder of what they've achieved already. And now they got to listen to you. How do you deal with that conflict to motivate to get the end result? But also, you know, you don't want them to fire you. So you're, you're sort of beholden to the conflict in a way that a lot of us aren't. Many of us could just walk away from the conflict if you don't want to. Yeah, it varies. One, you know, there's, there's three things that I try to look at. And then I'll give you an example, but just to give the audience something tactical, right? Like, I noticed when conflict occurs, it can, it can occur from a multitude areas, but I try to just siphon it into these three for now. So there's, there's people, internal drives and fears, right? That's inherent. We understand that everybody's got something that frightens them or what have you. And again, I'll give an example. And then there's realities of the environment. Sometimes behavior is elicited just because of the environment that we're in and how somebody perceives that environment. And then finally, there's the other social factors and social agents that are involved, are they trying to put on a show for somebody, you know, is there a crazy like youth athletes, you know, their parents even observing can be a huge factor within conflict or cameras, you know, and there's, there's a story that was put into ESPN, the magazine of a conflict I'd gotten with an NFL player who's our first time working together. I'd worked with his brother and he comes in and it was just supposed to be like, we're like six to eight weeks in this program. Like we have a thing like, Oh, it's a finely tuned machine. And all of a sudden, like six cameras come into this place. It's like 2,500 square feet. And some guy named Todd comes in from ESPN. They're doing an E 60 series. There's a boom microphone. And like these are like the, the place that I co-owned at the time, this was a discreet place. Like cameras aren't welcome, right? Athletes don't go there to be filmed. But now we have cameras and boom microphones and they're like, can we turn down the music? And I'm like, what is going on? And the guy like shakes my hand and won't even look at me. No time of day. So, you know, we start, I'm like, Hey guys, I announced it to the group. I'm like, sorry, obviously we have some distractions today. Like just, you know, keep doing it. Like it's not like it's like 50 to 60,000 screaming fans. You guys are used to it. Just pay it no mind. There's no chance that's going to happen when there's cameras on there in this culture, like people, right? So now all of a sudden, all these people that were really technically proficient and a lot of the lifts and things that we had been working on, it all just goes crap because the cameras are in their face. Now there's one guy in particular who I'm working with for the first time and I had taken him into his side and I just been like, Hey man, like I'm really big on technique. It's my job to protect your career. Like, I know you got something going on here, but like lock this in, you know, and we simplified things for him, but starts doing, we're working on a clean and jerk progression, right? And it just looks sloppy and sloppy and sloppy and the camera's zooming in on everything this dude's doing. So I'm like, Hey, go down and wait. I'm refining some technique. Not guy keeps putting the weight back on and I'm just like, you know, and you got to give ground to gain ground sometimes. So I'm like, all right, I'll give him another set. Looks like crap. Looks like crap again. Eventually it's just getting crazy because now all these other guys are trying to keep up with him and they're slapping on this is why I say social factors, right? Social agents involved. Now it's like a peer comparison. And these are the most competitive athletes in the world. So I have to flip off the music and I'm like, listen guys, like technique is crap today. I get that there's cameras, but we talked about this lock this in. I go, this is your career. Like you get hurt. And all of a sudden I get ready to turn the music back on and I hear you talking to me and I turn around and it's the new cat. And this dude's like, you know, six, three, six, four. I mean, 200 and damn near 70 pounds. He's like, I go, if the shoe fits, man, I'm talking to anybody, techniques critical, quit being sloppy. You guys are professionals, right? Like, give them a reputation to live up to. Well, we had a new staff at the time too. And I had just written my book and these guys are waiting to see like, do I give them the heat because I can naturally be a little bit more of an aggressive persona. If I don't, you know, check that I'm a little brother, right? You grew up getting your butt kicked enough, like you fight me scrap. Or am I going to handle it via some nuanced social skill tactic? The right answer is a little bit of both with these guys. And so we get into an exchange for a little bit. And it starts to get nasty. And then I start noticing his eyes are darting to the side every time. And he just keeps starting to decide what he thinks to the side cameras, they're all rolling. And I realize I'm not winning this argument. So I back down, I take, you know, I take the temporary L and I'm like, listen, all I'm saying is I'm trying to make sure you don't get hurt. Don't be an idiot. This doesn't need to be an argument. Flip some music back on. Right then I go and switch three exercises in his program to things that are a little bit more self limiting, meaning if he screws them up, the low, the risk of injury is pretty low, right? Like a push up self limiting. You get tired, you start doing it crap, you're going to drop a farmer's carry walking with two dumbbells, self limiting grips going to give out a prowler sled push, self limiting legs. And so he thinks that like he's getting some kind of individualized workout. The reality is he had to get moved to the kitty group, you know, and then afterwards afterwards, once the cameras quit rolling, I go up and I'm like, listen, man, like that. This is my job. My job is to make sure that you can sustain long term success at the highest level. And he goes, Oh yeah, that's cool, man. I just, I want to make sure that it was a good show for the cameras. And I'm like, you mother, you know, but like that's what I mean. You've got to identify when there's conflict. Is it happening at like this intra intrapersonal level? And is it the environment? Right? As somebody, a lot of fighters that I work with, they don't like the weight room. They think lifting weights makes them slow. And that's not, that's not true. But I understand that when they come in there, they're fairly reticent. So I've got to, you know, be compassionate to that. Well, to go along with that, we're almost at a place where when does the show stop? Especially if you were an athlete and the attention is always on you. There's an argument to say that the show doesn't stop. Yeah. And it's always on. Well, Johnny's just getting over A, B, leaving the Steelers. Yeah, let's dig in there a little bit. I feel like you have more to say on that. Can you elaborate? Because I just trained a wide receiver that's going in to be a part of the new wide receiving crew. Oh, okay. And you should hear, I got a lot of inside information here. Oh, I bet you do. This is not a sports podcast. We'll have that outside of this podcast. But exactly what you're saying, this understanding of where is the conflict coming from first, right? I think everyone feels conflict and their internal kicks in and they're like, okay, I don't want to be here. And when we are adept at handling conflict, the first step is identifying, OK, what is the root cause of the conflict? Is it truly me? Because we can handle that. Is it environmental? Because we can also handle that. And I love in that story, the understanding that sometimes you have to give ground, right? It's not about always being the alpha and being the dominant one and winning every competition and conflict. Sometimes it's being able to walk away, take the L, reassess, readjust, and then know that the next time you're interacting, you're going to be in control. You're going to be able to handle it. Yeah, it's spot on, AJ. It's power dynamics, right? And sometimes just look at chess. Sometimes you got to sacrifice something in the short term for the long play. I mean, anybody that's been married before understands that. You know, it's impression management at its purest. Like you've just got to, and those things aren't, I think it's funny. And this is why I appreciate what you guys talk about is people think that influence and persuasion and power dynamics are these dark Machiavellian things. They're not. You do them every day. Yes. Right? It's all, it's just like fire or physics. It's neither inherently bad or good. They just are. It's all on how you wield it. But yeah, without a doubt, sometimes you just got to take a step back and be like, maybe I'm the problem. Or sometimes you run from conflict. I think people think conflict is also bad. You have to cross wires if you want to create sparks. What's bad is being passive, aggressive about it and walking away from conflict all the time. Cause it's a skill, just like any other social skill that you've got to refine.