 What's up guys? In this video we're going to talk about another really popular thing online which a lot of people are talking about. A lot of heated debate is what makes a good UX designer. So I'm just going to give you my two cents. I've read through all the comments online. A lot of people like to argue about what's the difference between UX and UI. And here's the thing. I've worked in so many different places that it doesn't matter like this is a like it doesn't matter what the definition of the two terms is. Yes, UX stands for user experience which is more research based. Yeah, UI is more visual based. But like it doesn't matter because I've worked in a place where they're combined. I've worked in a place where they're separate. I've worked in a place which does lots of process. I've worked in a place where people don't know the difference. They don't even know what a UI designer is. And really it doesn't matter like it doesn't matter what makes a good at the end of the day a good UX or UI designer. To me 100% is your personality because you let me hire a team and five people come in and you know, say four of them are like you couldn't choose between them. They're like the best in the world. But one of them I like the person like I'm going to choose that like I'm the worst thing you could be is somebody who comes into a company. We've all seen this before you come in you try and try and make an impact and just dish out just just go through people's websites say everything's terrible complain about process complain about this complain about that. Don't just don't be that person because really what makes a good designer is you just being a nice person at the end of the day because this is this is the key to the thing. The skill set is very very basic when it comes to UX and UI design UX design the skill set is is taking yourself out of the process. It really is it's you have a customer at the end of the day and the skill set is asking the customer what they want and understanding what they want by looking at analytics. Like it's not rocket science the analytics tell me what to do. I don't I'm not some God who creates these amazing websites because it's all in my brain. I just look at analytics and it says this page is performing badly. I understand why it's performing badly maybe because the link's too small. And then I just make that change and I check the analytics to see if it's improved. That's all it is at the end of the day. That's literally the key to it. Like UX is just understanding a product like here we go. There'll be people who are going about all the different things involved in UX. But really that's all they're trying to do at the end of the day is trying to understand what the problem is. Yes you could do a diary study which is a full blown UX research where you follow people around and you do all that stuff or you could just talk to them in real life or you could look at you could do an art like it doesn't matter you could do an online one-on-one you could Google UX research techniques it'll take you half an hour to find out what all the different ones are. So this is why I'm trying to say the most important UX skills are not skills at all because it's not a skill going on user testing.com and asking a few questions. It's not a skill paying someone to do a diary study for you. It's not a skill doing a card source because you just write a few pieces like names on a piece of paper and you're letting the like the whole point of UX is letting the other person do the work because it's different than other jobs because it's not I'm not a developer I don't know a huge code base I don't know it's not up to me what better code to use it's up to the user telling me what they want and my job is to strip back everything that doesn't allow them to do that job like you'll see this you'll see websites which are very very complex and if you if you just spend five minutes talking to a person who's using it or even use your own website log out go in Safari go in a different browser go in private mode just use it as a user like I do it all the time on my one and it's like you obviously see what's wrong like you will be like there'll be loads of information there that's unnecessary there'll be loads of links which are necessary there'll be videos which are unnecessary like your website if I was like a builder and my website was to get someone to phone me up your job is to remove all the friction and get that person your phone number or you take their phone number as quickly as possible so if I was a builder literally your website will be an input box with your phone number here I will call you back and then maybe have a have a little video of some of the work that you've done so that's all people want at the end of the day you don't need and all these fancy 3d interact interactive things because as a customer I don't care how flashy your website is I want my roof fixed and I want you to give me a call like even taking that out of the process of putting your number up or saying like just just simplifying things so you know you can look through and see all the skills like wire framing it's not a skill wire framing is can you hold the pencil and draw a box like it is the thing it doesn't matter what you do wireframing you can do it next year you could do it in sketch you could do in Adobe XD you could do it in Figma a wireframe at the end of the day is just a line with some text in there it's not a skill set it's it's basically a pencil drawing of a website and it doesn't matter if it's good or bad like you don't need to learn how to do a wireframe because it's it's not the real thing as soon you could literally like I've done this before past the developer a piece of paper with a pencil mark on it and they will make that into the real thing so it doesn't matter the spelling mistakes in there it doesn't matter if it's done in pencil or pen it doesn't matter if your lines are thick or thin it doesn't matter what you're still unless you don't need to download the kit to do a wireframe all it is is it's a way to pass on information the view if you pass on information if you like to do it in post-its you do that if you like to pass it on in comic strip form it doesn't matter it's just a way of passing on information and then there's you know like information architecture is that a skill I don't know it's just laying out a website and it on like the good thing about UX is we're all users at the end of the day we're all users of other people's websites so you kind of know because we use the internet so much you kind of know what to do in your head and the skill is just getting it just getting it out there like the information architecture you'll have a homepage then underneath that you'll have a category pages and then underneath that you'll have like detailed pages and information architecture is just structuring it in an understandable way and then the skill is going online typing in card sort test paying 10 people to do it and then just using the information at the end of the day which they tell you to do so I just want to make this quick video just to give people a bit of a bit of encouragement and say there's not that much to learn it's not about the skill set at the end of the day it's fine in a company that matches what you want to do if you want to be more visual orientated and make your wireframes look great that's fine if that's what you like to do and it helps the developers so what are you working with but you could also just give them a sketch and as long as you talk to them and sit down with them for half an hour and explain exactly what's going so about passing on information really it's passing on information to your development team and it's it's getting information from the users you're the other middle person in this so that's why I'd say especially the people if you're the founder of a startup looking to hire someone just hire the person that you like and then if it doesn't work out just act quickly and move on because there's nothing worse than ruining the whole like enjoyment of working where you work by having a bad egg who thinks they're the best designer in the world because the truth is it doesn't make sense to question there is no best UX designer in the world like because best UX designer in the world is the user of your website