 Wow, what's up everybody? Once again, it's brand man, Sean. And Lil Pump had the shortest song on the Billboard top 10 hot 142 years. Shade stats a long time. Gucci Gang is listed as two minutes and four seconds. Now the previous song, Mr. Jaws, trash by the way, was two minutes and three seconds, 42 years ago once again. Now, let's look at the quick history. Now Billboard dropped some data in April 2017 and if you look at the numbers back in the 60s, hits were closer to two minutes long and then they increased longer, longer, longer to five minutes long and then they start going back down again. Now it's closer to three and a half minutes and then you got Lil Pump's two minute and four second song. Now there's a little bit of logic to this. Now back in the 60s, there wasn't enough space to have a whole bunch of really long songs. So songs were shorter as a result, but then we kind of relieved that and then song leaf was a lot more due to formatting when you talk about radio and things like that. But now, in my opinion, the driver of song left is going to be attention. That's where we get back down towards that two minutes and four seconds where Lil Pump's music is. Now if you're in hip hop, you've already probably noticed that a lot of these short songs are coming out a minute and a half, two minutes and they're banging. A lot of people are really rocking with it. But honestly, I don't think it's going to stop there. There's going to be somebody in the future. I'm telling you who has hits that are 15 seconds long hit after hit after hit. I know this sounds crazy, but five, 10 years ago, would you believe that there will ever be a platform where people could only create videos for six seconds long and people would love it? Nobody saw it coming, but Vine was a real thing. What I'm saying is there's going to be somebody, a producer and artist who dedicates themselves to just creating these short snippets and they're going to have hits. I'm telling you, it's coming. Those tracks are going to move. If you think about it, it's already happening. If you look at kids who are using musically or just some of these other platforms, even Instagram, where they have these short snippets, but especially musically and they're dancing to the hits, right? They're dancing to the music, all that stuff. Most of the time people are taking those snippets. They're taking the highlights and moving on to the next. They're not sitting with a lot of these songs, especially the creators, because they're just trying to create, create, create, create. So they need to find a new song and a new song. Think about Instagram. All we're showing is our highlights for the most part. That's what most people do. The same is going to happen for music. People just going to start playing the snippets. They're going to play the best part of the song. And then somebody's going to be like, you know what? Instead of creating a whole song and only getting popping off of this one snippet, big meal has amazing snippets. Maybe he should be that artist that just comes out with snippets. There's going to be an artist that just says, hey, I'm going to start wasting my time and come out with snippets. I can't wait to see who that person is going to be. Have no idea what genre is going to be. Wouldn't be surprised if it's hip hop or some kind of EDM. But the great thing about that is if you create 15-second songs, then why not create a whole bunch of 15-second music videos to go along with it? Not only is that less work and you can do higher volume, that means you're built for the era that we're moving into with. Nope, I take that back. We're not moving into the era we're already here. People have more choices than ever, but still the exact same amount of attention to give. There's no more hours in a day. So now you're built where people can watch a whole bunch of your clips. They can listen to a whole bunch of your music. That person is also increasing their chances of success because they're putting out a lot of music. I think it's intriguing. I think it's really interesting. I want to know what you guys thought about this is because, hey, music is getting shorter. It's just a real thing, especially hit songs. Other than that, if you like this video, go ahead and hit that like button. If you like it, your minds will share it. And if you're not subscribed, you know what to do. Hit that subscribe button.