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Published on May 14, 2015
Alex Morrison, Managing Director of Cogapp, presents Qatar Museums’ website: A contemporary approach to traditional Middle-Eastern culture. Qatar Museums' website won Silver Prize for Best Cultural Experience at the 2014 UX Awards in San Francisco.
Qatar is changing at an extraordinary pace. Its ambitious cultural programme required an online presence that allows users to express their creativity, get involved with local activities, and have a dialogue with the museums. Our challenge was to align these contemporary aspirations with Arabic traditions and heritage. Working closely with Qatar Museums and Wolff Olins, we created a website which is bold and playful, whilst respecting the distinctive character and aesthetics of the region. A detailed six-month research programme, conducted in both Doha and London, gave us the understanding we needed to then design and implement the new website.