 Hey there, Chad Banger here for High University Libraries. If you're looking for demographics of people who buy specific consumer products, then MRI's Media Marker Portal is a great database to check out. This video is going to show you how to fuse an MRI's Media Marker Portal to find information that you need. So when you get to MRI, one thing you'll want to do, if you've never used it before, is actually register for a free account and you'll do that with your Ohio email address and it'll send you an email where you have to confirm that you confirmed the email before you actually get in and use the database. I'm going to log in as me and once you log in, what you want to do is go up here and go to Media Marker Portal up here in the top right. And what we're going to do here, it kind of doesn't make a whole lot of sense here for some reason, but what you want to do is actually click on the Fall 2009 product and let's just assume we're looking for information about people who drink Budweiser. So we'll do a search there and so here we have, it's pulling up people who drink premium domestic beer or ale, drank Budweiser in the last six months and the column you want to look at here is this middle column right here. Okay, so this is the total projected number in thousands of people who drank Budweiser in the last six months. And so if you scroll down you get all kinds of information, age demographics, household income, things like what kind of television programming they watch, if we go on down some more, we'll get information about the types of magazines they read and to listen to radio, when and what kind of shows they watch on TV, what kind of websites they visit, things like that. So you'll also notice over here on the right hand side there's an index. This last column is an index. And so the higher the index, the more likely someone is to actually act on, for example, an advertisement in a magazine or, you know, here we look at North American Fisherman has an index of 198, so more than likely, if you put an advertisement in Budweiser, for Budweiser in North American Fisherman, there's probably going to be a pretty good amount of people who drink Budweiser who may see that and act upon that advertisement. So that's a good way to measure what places you might want to focus on advertising in a particular area, that sort of thing. But most people are actually after most of these demographics of people who drink Budweiser or use another product in this database. So that's basically how you use MRI. There's also a link on my business blog that will show you how to read this. It's a PDF that's the folks at Berkeley put out. So it's a really good resource to look at as well. You can also use the menus on the right hand side to just browse by topics. If we just click on beverages, it's going to take us into beverages. And then here's where we can look at things like alcoholic beverages, where people buy them, things like that. So a good way to get information about that sort of stuff. So here we have imported beer, ale, low calorie domestic beer, drink, and the last. And these are not, some are brand specific. Some aren't, so it might be a good way to expand. Rather than searching for just Budweiser, it might be a good idea to look at other things in the same product category rather than just limit just information about Budweiser. So a good way to branch out and get other information about other products as well. Finally, this database is not only good for just simply product demographics, but if you're looking at participation in sports or participation in other leisure activities, it's a great place to look for information like that. So I just did a simple search for basketball here. And if we want to know things about people who watch college basketball on TV one or more times a month, this will give you demographics about those people. So it's a good way to get information over a variety of places, a variety of sources, a variety of products, and a variety of activities. And you can also download all the data to a spreadsheet, if you like, or simply print it out. So a good way to get good demographic data on a variety of consumer products and consumer activities. Hopefully this helps with your research. Once again, if you have any questions, look for the contact link on the business blog. And there you'll find multiple ways to get in touch with me should you have questions regarding your business research. Hopefully this helps and take care.