 We are back here live at the Fluent Conference. I'm John Furrier from siliconangle.com, joining my co-host, Jeff Frick. This is theCUBE, our flagship program. We go out to the advanced instructor signal from the noise where the Fluent Conference will be at the Velocity Conference, we'll be at the Strata Conference, we'll be at Oscon, we'll be at all the O'Reilly conferences and we will do our multi-day live broadcasting where we talk to executives, thought leaders, entrepreneurs, CEOs, whoever has the signal from the noise, we want to extract that and share that openly with you. This is theCUBE and our next guest is Daniel Riegel. Riegel. Riegel. Welcome to theCUBE. Thank you. You guys have a very hot company. Tell us about your company. I don't want to steal your thunder because I want everyone to be listening. Scoot Networks is a scooter sharing networks. We like this scooter sharing network. We like to say that we're half the price of taxis and twice as fast as public transit and four times as fun. We're only in San Francisco right now. Good metrics, I like the metrics. Was interesting because last night, John, we were walking the floor and they had all of the kind of startup showcase, right? And you guys were one of the participants. So how did the contest go? Oh, well, we were one of the winners. Oh, awesome. Congratulations. Thank you. But I think it's just a great concept out. We talk a lot about computing service on demand and resource on demand and storage on demand. And now you and Zipcar, some of the early adopters, really starting to sell transportation. Really on demand is a service as opposed to buying an asset and depreciating your asset and maintaining that asset. Now you get it when you need it. Yeah, exactly. So we coined a new term for this. We're a SaaS company, scooter as a service. And you're absolutely right. And what we're finding is more and more our members are actually looking to not have to be burdened with owning another thing, right? They have to maintain it. They have to worry about getting parking tickets, moving it. So people love us for that, though. We take care of a lot of those details. They can focus on what's more important. I mean, the big thing I love about your company, the reason why I want to stay at Thunder is because we've seen our earlier interviews with Brady Fars, he's working on internet of things. And the big thing that we love about software right now and big data in particular is that the everyday stuff is becoming instrumented in a way that's changing the user experiences. And you see Uber, that's obviously an office example of town cars, what they're doing. And they're making a lot of money, constructing the marketplace. And just, but this idea that everyday life is not going to be impacted by technology is here and it's coming pretty fast. So what have you learned in your startup here and your venture about some of the technical challenges? I mean, because scooters are great right now, but you can track them, okay, so that's a check. So what other things has technology and software enabled you guys to do or are looking at doing? Well, you know, probably the key innovation that, so technology is everything at Scoot. And we started out observing this amazing technical innovation that recently surfaced, which is the electric scooter. And the electric scooter is a very affordable vehicle. It's actually unlike cars where the electric version is more expensive than the gas version. Electric scooters are actually less expensive than get corresponding gas scooters. Now you couple that with the supercomputer that we all carry around in our pockets and you can get this really quite a premium experience without a whole lot of capital investment, without putting a lot of risk online. One of the things with the scooter is it's exposed. So, you know, when you're parking it on the street, if you had an expensive computer dashboard, you could get it damaged. So, we love the fact that we can take advantage of the best of these different technologies. Yeah, so you decouple the expensive risk device, the embedded terminal. Which we all pack on our own anyway, right? You're using our device, our network. It's funny, Jeff York was at the 49ers was talking to us a couple weeks ago in Orlando and he says, you know, we don't want to invest in a $60 million scoreboard because our customers are paying their own way with their own screen. So what they've done is they've actually optimized the technology experience to work the other way versus say cowboy stating which, you know, he's like, hey, these scoreboards will be obsolete in a year. So why do I want to invest my money when my own customers are spending hundreds of millions of dollars on multiple smartphones? So again, this is changing the dynamics of business. So what else have you learned around your venture? Let's see. So we've learned a lot about when people ride, what people want to do when they're riding. So in fact, for what Scoot is offering, people really like to use it for commuting. Turns out that I think the first time most people hear about it, they think, oh, I'd love to joy ride on it, which is great. And people usually do some joy riding and that's actually, that's also a use case. But people really like it for commuting because just like San Francisco, not every area is covered that well by public transit and we can fill in those gaps and basically give you point to point, you know, personalized transportation for something that costs more like a public transit. So go to the URL Scoots Network, scotnetworks.com. You can see what they do. They have little pictures, you put your phone there. So let's talk about some of the tech involved. Obviously you got to track these things. We have GPS's. What are the tech is involved in the devices and how you guys put this value chain together? So yeah, so we take Scooter that comes fairly, it's a little bit customized, but it's fairly standard off the factory floor. And we replace some of the parts, we upgrade them for higher durability. And we also install a special control circuit board in it. That's what interfaces with the Scooters electronics. So we know what the Scooter's doing and where it's moving or the lights are on, all the different aspects of the Scooter. And then we have a GPS modem in the Scooter and the, I say GPS slash and a modem. So we know the location of the Scooters and it uploads data about the Scooter's performance. So how's the battery doing? How's the Scooter functioning to our servers? So at all times we know whether the Scooter's doing well, whether it's, you know, falling off into the river, essentially anything we want to know about it. So it's great cause we've talked to you a lot about in the example of the industrial internet, right? Should GE be selling engines to aircraft companies or should they be selling jet propulsion? And who's in a better, who's really in a better position to optimize maintenance and those types of things? The guy that made the engine for the people that are operating it and it's interesting cause now you're doing all that operational stuff, presumably in a much more efficient way, much more effective way, much more cost effective way than if I have to worry about changing my own motor oil and keeping the upkeep on my Scooter. I guess they have motor oil and electric Scooter. They don't. Oh they don't. They're very clean. You could even take them into your house. So talk a little bit about the business model. So we all know kind of how buying or renting a vehicle works. How does this work in this world? So Scoot's a membership organization. So because it's a Scooter, there's a safety component. So we make sure that everybody who joins Scoot and has the privileges to ride has been trained in how to use a Scooter. So everybody attends an orientation session to teach them safety rules of the road, how to behave responsibly. Then you remember, you pull up your mobile phone, pull up our app, find a Scooter that's near you, pick it out, reserve it. When you get to the Scooter you press a button on your phone that turns it on, off you go. You ride around. You can either return it to the same garage or in many cases you can actually return it to a different location. So you can really use it almost like a taxi service. Pricing is extremely reasonable. The basic plan, you pay $5 for the first hour and $1 every hour after that. Nights are 50 cents an hour. A dollar. That's right. A buck. A buck. What can you buy with a buck in this town? Not a buck. I'm paying for a dollar anymore. Just be happy hour for a buck for a beer back in the day when I'm in college. And then what happens if they park it and you get a parking ticket? I assume the Scooters registered back to you guys and you get the $60 parking ticket courtesy of San Francisco. That's if you actually get a parking ticket. Well, in this town they get you. Scooters do attract parking tickets and unfortunately they're- Plus they're red too, so. They're the same tickets that cars get actually. There's no discount, which is something we'd like to maybe get the government to change. So you pass that through, though, obviously. So it's the responsibility of the customer. Unfortunately, if we told them that we'd pay for their parking tickets it would become a much less economically advantageous offering. So tell us, what are you doing here at the Fluent Conference? Conference about developers, conference about UI, user experience. Obviously, you have a new device. Is that part of it? What's their main thrust here? I think what caught the eyes of the organizers is the fact that we're using a JavaScript application to provide the mobile phone experience for our customers. So when you pull up the app and find Scooters you're looking at a JavaScript based map. A lot of people would go straight to a native application for that. But given our tech team, of whom you are speaking to, half. We don't have the resources to build an iOS app and write app, plus an app that would support all the other platforms that exist out there. So there's no doubt that we have to build a web experience. So the question is, do you build a web experience and these other apps? We'd like to do that one day. But we actually have set ourselves a really ambitious goal, which is that we'd like to make a web app that's so good that nobody asks us for a native app. And did you start with the web app or did you start with the mobile app? Sorry, I guess I should be, I should say mobile app. It is a mobile web app. But it works on a browser as well. Okay. Well, Uber started out humble beginnings too. San Francisco here, a couple of town cars. Actually, Benz is for the guys. Benz is for the town cars. We all know that story. Do extremely well. Again, this is a great example. Thanks for coming on theCUBE. This is the new expectations, new user experience as technology is enabling different ways to organize using the data, using the form factors. Congratulations on all your success and thanks for coming on Inside theCUBE. We really appreciate it. This is SiliconANGLES theCUBE. We'll be right back with our next interview next segment. If there's a short break, stay with us. We're here at the Fluent Conference. This is theCUBE. We'll be right back. Thanks.