 Okay, so here's what's super important as well is you'll always want to post it on the business page first edit the text edit the thumbnail. First, then we come on the other side and run the ad, because as we go and run the ad, we're not going to be able to change anything about it anymore. So you're editing prior to running the ad. So we just finished editing it so we're good to go. So now let's go to the as manager. And there's going to be two things that we do over here as it actually the tab that's already open at the very top I think that one's the as your audiences to the very left. And if that zoom thing is in your way you can just click and drag that. But but now, now there's two things we're going to do we're going to set up the ad publish it to go live tomorrow morning at 6am. That's number one and then number two we're going to set up the custom audience. So let's let's let's set up the ad first let's go to the three lines, and then we'll go to as manager. So as you click on as manager and and I know you have the bookmarks. So you're good there but as you click like that, sometimes it will take you to the to your to your personal account which is your default account. So every time we come here we always just want to make sure we're either going to the bookmark because we know we have it saved or if we don't go to the bookmark. And you come here just always make sure the drop down in the top left always says Hayes King team. Okay. That means you're always in the right account. So we wrote some detailed targeting. Yeah, the detailed targeting. Okay, so. So, so here's, here's my whole thing on on on on on on on on briefly describing your, your, your, your ad. So right here, these are the three tabs that we go through right campaigns, ad sets and ads. These are the three tabs right now you're on the campaign tab. So when you look at your ads, that first one that's active. It just says new engagement campaign. So what ad is that. Right. So, so that's why given it a brief description a detailed description is super important because if you don't, you're not going to know what ad that is so what what ad is that what what I do. I have no idea. Let's click on, click on edit. So this is this is the first tab campaigns housing. Oh, this is the like ad. Okay, so so that's again, we named it on the second tab page likes, and we named it on the third tab page likes but we didn't name it here so go and take out that and just go page likes. That's the one that's active okay see so had we wrote in that had we written that down there we would have known exactly go and publish. We would have known exactly what ad that was, you know what I mean. But we didn't wait to click into it find out what what it was and then, you know, so that's all I'm that's all I'm saying. Okay. Yeah, so, so okay cool so we're good with that. And then at the very, very top. So go ahead and uncheck the box uncheck the, the, to the left page likes the blue dot uncheck the box, and then the calendar in the very, very top. That's what you always want to do so every time you come to the dashboard and you're looking and you want to look at ads, you want to look at numbers and see what's going. Always go to maximum. Always go to the maximum view. So date presets, click on maximum. Yeah, click on that and then go to maximum. Right below maximum to the right. Right here. No to the right maximum the word maximum to the right. Oh, there it is. Yeah so maximum. Okay cool. So that's what's going on. So you're at 0.02 you're at 0.02 per like which is which is which is not bad at all, not bad at all not bad at all so you're at a good good number. So 579 came in so far so so on a what are we spending on this again. 50 bucks or what was this was 50 yeah. Yeah so at 0.2 at 0.02 you'll end up getting you'll end up getting you'll end up getting around around, around, around 2300 new likes. So 2300 plus 800. You'll be getting yes so 20 so so 31 so you ought to, you'll be, you'll be, I'm, I'm, I'm projecting that you're going to be a little, little over 3000 likes. So when this ad is over. Okay, you're at 1400 now so I'm expecting it to double. At the end of this campaign. So that's good we spent 50 bucks to take it to 3000. Yeah, that's it. One time add. Now we move on to lead ads. That's it. But now you have a, now you have a respectable number now you had a few, a few thousand and it makes the page look good. So so we're good here so now let's create let's hit the green button. And we'll just simply go in and create and when you go in and create an ad, always make sure everything is unchecked, just like we did we unchecked everything always make sure everything there's not one box checked, because if there is a box checked, then you'll be creating a new ad around that ad around whatever box was checked. So you always want to make sure it's clean note no checks. So here we're going leads. We're going to we're going to wear this we're going we're going to wear this is our first intro video. We're going to wear this. Okay, so now continue. Okay, awesome. So now we're going through the three steps. So this is step one we should we chose the objective which was awareness. We're going to go ahead and delete that and just put put put taco shop video. So now we'll just start, you know, we'll try our best to just start describing are briefly titling, titling the videos. So it could easily be taco shop video. And then, and then in parentheses I want to go with the actual objective in parentheses awareness. So when I'm looking at the campaign tab, I know exactly what happened in that step. Okay, I went, I went, it's my taco shop video and I went awareness. And then categories, you're going to always hit the drop down for categories and go to housing. And that's it. That's step one. That's it. We're good. So now next. Perfect. So now we're on step to the ad set here we go with the budget we go with the targeting we go with the placement we go with the calendar when it starts when it ends. All that is going on here in the middle and we don't have to put taco shop actually taco shop video because we already did that on the first one here. Okay, we're doing in each step as far as the titling. All we're doing is titling it based on what happened in this step. Right. So in this step, if you scroll down in this step, we're going with, there's the Facebook page scroll down. In this step, we're going to simply go with the budget. We're going to go with the calendar. We're going to go with where's how can we show more options click on show more options right there in blue. Actually the top show more options. Scroll up real quick where's your budget. So, scroll back up. So this is ad one. This is our first local ad, but it's brand awareness. What I really what I really call our first ad is really our next ad, which, which, which is going to be for leads. Okay, right so once we start going for leads. That's when you'll kind of really have a monthly budget in mind. So that first lead ad that was going to run for 15 days. Our second lead ad runs for another 15 days. There's a 30 day period. Right so whatever that budget is let's call it. I don't know what's what's a comfortable monthly budget or daily budget but just throw a number at me and I'll give you the example. I want to do like $2 a day. $2 a day going to do nothing. How long is this going to run for. Well this one here you'll run this one for 15 days but what I'm really trying to say is, oh okay is is. Yeah I guess I guess we'll just start this as as really ad number as ad number one so no so no in a 30 day period what's our monthly budget for Facebook ads. I mean gosh I depends. I mean I could go several hundred dollars up to. Yeah, five six seven hundred dollars. Perfect so then so then. Yeah so $2 a day for example ain't nothing when we go to $10 a day $10 a day is 300 a month. Right so so so that's kind of where we minimum where we want to be is at least at at least at $10 a day $15 a day is for 50 a month if you're running an ad every day at $15 a day. That's for 50 a month. Right, so just comes down to what's that monthly budget and whatever that monthly budget is preferably 300 plus whatever above 300 preferably anything above $10 a day is good. But what I'm trying to say is that whatever, whatever whatever that monthly budget is, we're going to simply just divide it by two, because all we're doing is running one ad every 15 days. So I see. Okay, okay is 300 for the month, and we're going to run to right here running for 15 days, and this is going to be 150. Okay, right. So so so yeah so let's just call it 300 a month call it 300 a month and this is this is the starting of it. Okay, so the daily budget change that to lifetime. Hit the drop down go lifetime and then just put 150 right right to the side. So 150 and then we'll always start our local ads, the next day at 6am. Okay. So, yeah, so September 24. And then we'll go 6am. And then we'll just simply push it out 15 days. And the whole objective with this is to is to capture the audience in which we can use to retarget on at number two and on. Okay, so that good there. Yes, perfect so 6am 6am we're good so now we'll scroll down. And then, and then locations will simply change out that. So edit yeah just hover over the United States and we'll click on edit states. Oh there it is. Yes so edit to the right. And then, and I was just on a call with my Facebook rep on Tuesday, going over a lot of this, a lot of the updates for real estate for housing. And she was saying how, when you're a local business, it's best to, it's best to go off of yes so X out of the United States. So just hit the X to the right. And this is kind of up to up to up to the individual really, but but she kind of said, if you're local, rather than targeting Reno, for example, target an address, and build your radius around a physical address. Okay, right. So, so here you can type in, you can literally type in, and no one sees us this is all internally, you can literally type in your home address right here. You can type in your, your, your office address if you guys have an actual brick and motor. You could type in the physical address, or you could type in your neighbor's address, like you literally can type in your neighbor's address, and just build yourself. So 15 miles is the minimum radius so we have to go out at least 15 miles, but you can go out 20 miles 30 miles up to 50 miles. And when you're typing it in you're always looking for the drop down. So keep going until you actually see, and it's not place it would be it would be address so keep going until you actually, yeah just. Okay, I think that's the wrong address hold on let me. Yeah that might be the wrong. We're always looking for for the for the drop down and we're always looking for it to say address, not place. Perfect so yeah you can go out out to 50 mile radius maximum. And so whatever. So here's the deal from this point on. Every ad from this point on is going to target that that exact address that exact 50 miles we're not going to, we're not going to steer away from from that. Okay, all we want to do is we want to continue to penetrate this 50 mile radius and just gather as much data as possible on every single ad. So we can then segment and start creating these audiences, but but all in this location. Right because sometimes I'll have like like you're in Nevada. So sometimes I'll have clients running out here, and then they'll run another ad a few a few cities over like and it's and it's just kind of spreading yourself to thin. Yeah, you want to just go all in on one location. Right, that's what's going to create the that's going to that's what's going to really create the omnipresence. These people in this my radius keep seeing Mike's face. And there's power to that. You know so. So okay cool so we're good there we're good there. This is this is brand awareness so we're going to leave it we're going to leave it on on advantage placement will let Facebook just place it all over the place and just get as much data as possible. So, um, you know what, let me um. Yeah, I guess I guess yeah we'll leave it on advantage placement. So now what do we do here, we went budget we went targeting we went. Placement we even went placement so that's what that's what we're going to use now to title at the top. So the title at the top we'll just simply put. So we'll take away taco, and we'll just simply put the budget, the budget. Um, which is, which is, which is really what $10 a day, you can go $10 a day, and it's just something you know just short and sweet budget 10 per day dash dash 50 mile radius around address. And, and really that's it budget 50 mile radius, 50 mile radius and then just knowing that it was the address that you went off of. And, and really that's it. And that really that's that's good for a title. Okay, good. Good. Nothing under audience. No, no, no audiences at all. Okay, so that's that so now we'll hit what next we're good there. We got the calendar we got the budget we got the placement I mean yeah the placement and we got the targeting. That's step two, that's the asset level. Now we kind of the third and final step where we actually grab the post from the business page. Right here in the middle add setup, click the drop down create add we're going to, we're going to use existing post. And then just scroll down, and you'll select post. So right to the top select post right below. Yeah, select post and then you'll find that video. So we'll just scroll down until we find to find that video. Post, and it brings you this drop down and for whatever reason you can't find it. You can paste it that number in right there, click on the video finding the number. You can see if it's there. And then, and then, and then if it's not that number, they give you the actual number there so copy that 238. Yeah, copy that number. Yeah, use record or you can do that hit cancel. And then now you're going to take that number and paste it in over here so edit post or actually no scroll. We should have seen scroll back up a little bit. We should have seen post ID. So, so the use existing post, hit that drop down use existing post in the middle use existing. Yeah, we're in the we're in the right step, but scroll down. Normally you would see enter post ID. There it goes. Okay, enter post ID so click on enter post ID. No, no, no. Enter post ID and blue right below. Right here. Yes, enter post ID and then paste in the number. Actually that was the old number, but going to submit because they gave you a new set of numbers. Yes, so go back to that. Yeah, there was that new set of numbers. Is it what page was it. No, click on is it that one. That's what you'd paste in the post ID and it will pull the post from from the number. So, in this case, our whole objective is brand awareness is views is just to get our video out there and grab as much data as possible of people watching it right that's the whole objective. So, you can add a call to action, just for the heck of it since actually we don't even have a page yet so go ahead and just do actually don't yeah no call to action button it's all about watching the video there's no button. There's nothing to click on it's all about watching the video and that's all we're trying to shoot for. So if you go to our website events that box is checked. You see your your green pixel there so that pixel is good, and we publish, and that's it. Okay, okay so we publish it. That's literally the only three steps that's all it takes to running a Facebook ad and even an Instagram ad to run it on Instagram in the placement section so if you click on budget 10 per day 50 mile radius. That's the ad set. Yeah, that's the ad set level. So, to run an Instagram ad. It's exactly like this. Scroll down. The only difference is we would have went manual placements go all into the bottom. The only difference is we would have went manual placements. Okay, and then scroll down. We would uncheck everything except for Instagram. We would check Facebook uncheck audience network uncheck messenger, and we would only go Instagram. Okay, but for Instagram it's always best to just put this discard draft at the bottom discard draft. Bottom right discard draft, but but on Instagram yet discard on Instagram. Okay schedule perfect on Instagram that video would have been best shot vertical. Yeah. It would have been best shot horizontal which is perfect for Facebook. But yeah, Instagram. That's when you'll test ads on Instagram will do one video maybe horizontal will do the next video vertical, and we'll run it on Instagram and will target Facebook as well but we'll only target mobile users on Facebook. Okay, right. So we'll go into that for sure. So here, the ad set level. They approved Facebook just just when it says scheduled Facebook approved it they approve the targeting they approve the budget they approve the calendar they improve they approve the placement. Click on the campaign tab campaigns. So here they already approved scheduled they already approved the objective which was awareness. So this is the category of housing. So it's not it's not into the third category so the third tab I should say the third, the ads tab so click on the ads tab to the right. The third step, this will be processing so all they're doing here is they're still processing and then it goes into review on this third tab and all they're doing is reviewing the video and reviewing the, the actual text. So here's something real quick on the video, because I've had ads get rejected. I don't know, I don't, I didn't watch the whole video of this. So let me just ask you. Is there any alcohol in the background is there is there a bar is there models like, I don't believe so. It's just strictly the food. Yeah, okay good because as we'll get rejected on that. If, if, if we were just doing a simple shot like this but there was a bar in the background. Yeah, what did I reject it. Not, not a food bar an actual alcohol bar you know I mean. Yeah, I'm trying to see on the. So if it's just, if it's just the food then then then we're good. See the Coke, the Coca Cola in the background if that was beer bottles, then then it would, it would get rejected. Yeah, right place in that what I'm wondering if they didn't have any bottles sitting there. Yeah, yeah, that would have threw off the whole ad. I've had client it only happened a couple times because I always, I learned from that first two times it happened to a couple of my clients, and I just started teaching it after that, because they even sell alcohol. Yeah, good, good, because I'll have, I had a couple clients where they, they're doing a walkthrough they're at an actual listing. And they're doing a walkthrough of a freaking, you know, two million dollar property for example, and there's a wet bar in the back. Right they're just doing a walkthrough simple selfie style video showing the bedroom showing the kitchens and there's a wet bar in the background. The ad got rejected. Oh wow. And they clearly tell you exactly why and it's alcohol alcohol was in the video blah blah blah as rejected. Because yeah, and it's yeah so yeah so that video looks good. So we're good so now so that was step one let's go into step two really really quick. Go back to the as manager. That's step one step one is posted on the business page first. And then and then set up the ad we're going to refresh this page that processing should turn into review. Okay, cool. So in a few minutes they'll say review, but that's step one post on the business page and then coming over here and scheduling the ad to go live the next day at 6am. That's step one, step two, the moment you do that. We come into step two, the detail targeting yeah that's fine. We come into step two and we create the custom audience around that video so now we'll click on the three lines and just go to audiences. And then make sure that we capture it from from the moment it starts. Facebook starts capturing that data of those who watch. In this case will do will do through will do will do. Actually yeah will do through play which is 15 seconds. So yeah, click on the blue one, and then custom audience. And then video will go video, and then we'll find that video so hit next. And then engagement type. So this is where you get to choose what what timestamp right so on a on a what was how long 30 seconds it was 30 seconds. It was a minute and 30 seconds. Oh yeah yeah yeah you're right this this one. Okay cool perfect so minute 30. So on on a minute 30. Yeah we'll either go 15 seconds or we'll go 25% what was 25% again. That's, yeah gosh it's gonna be what a minute, a little over that little over 30 seconds 25% of 15 seconds. No, because so so 25% of 130 25% of 60 is 25 so. So what like maybe a little over what 40 seconds. Yeah something like that. Yeah 25% of 130. So that's so that's not bad. That's not bad so 25% we can we can either go. Let's go let's go 25% let's go 25%. And if anything we can also we and we can create multiple audiences as well so we can do 125% we can do 115 second. So let's do let's do 25% it's always good to go a little higher not too too high. Like I don't want to quit watch hit the drop down again, go back and just the bottom drop down the 20 yeah. So here, a lot of people would think, well David why don't I just create an audience around those who watch 95% of my whole video. The answer is because that audience will be too small. Yeah, not everyone's watching the whole damn thing at all not everyone's watching even half of it. And that's for all of us, every video. I mean, so so if I can just capture the attention or if I could just segment and capture the audience of those who watched at least a good amount might not have been half me for sure not the whole thing but they they watched at least 30 seconds 40 seconds of my two minute video for example. That's a good audience. You know so so here we'll go 25% of 130 so choose video so hit the blue choose videos and then just. Find that video sorry then in the top right choose videos. And then, and then you'll just go to your Facebook page go to the actual Hayes King one. So to the right hit the drop down. No, no to the right. Yeah, you're in the missing link page. So come down to your page. Perfect. And then here you'll just. So that was that was 2019. So you'll have to kind of. Yeah, you may have to scroll. The retention, the retention. All the previous views happened a couple years ago all the previous views. Watch go back to the actual video on the Facebook page what we got like 100 views on it I think, or a couple hundred views. What was it again it was. That was 105. So two years ago 2019 105 views that was an organic post. There's a good chance that there's a high percentage of the 105 that don't even live in the area, because it was an organic post so people that are following the page from all over the place people like me are probably part of that 105. So it's really from this point on, from this point on I want the audience from this point on. So the retention is going to be 30 days since we're running it as an ad from this point on. It's going to be people that have watched this video in the past 30 days of today in this audience and that's what we want. So take away 365 put 30 30 and then audience name taco shop video taco shop video. And then in parentheses 25%. Yeah taco shop video 25% create audience and that's it. So those are really the two most important steps is posting on the business page first setting up the ad. That's step one and then step two coming over here and creating the creating the custom audience. Okay, that's nothing here right. You can click done that's all. And then and then what I like to do real quick is take a quick quick look at the ad so click three lines go back to the ads manager scheduled. Yeah, so so now now if you check the box to the left of it. Yeah, don't click the blue dot check the box and then click on your third tab ads. Yeah, click on that one. And then now in review. So now what I always like to do is I always like to just hit edit right below the title new awareness ad. So hit hover over that click on edit. And this will just give you a quick view of the ad. So share in the top right the drop down share. Hit that drop down top right. Yeah, share. What do I go to publish, go to actually I think yeah publish. Actually wait a minute you went. Wait a minute. There was a, um, how do we, how do we go create ad. How do we. Right one. We are right. We're in ads to me. Now all attention goes straight to the ad there's no distraction with a button. Right there's no learn more or anything like that is just strictly just watching the video. Okay, perfect. That's it so just yeah set up the ad posting it first and then creating the custom audience. And that's that. Thank you.